Paul Castain's Blog

An Easy Way To Send A BETTER Cold Email

Posted December 19, 2018

I just received, yet another sh*tty cold email from a sales rep trying to sell me something. To be clear, the email wasn’t sh*tty because they tried to sell me something, I mean heaven forbid a sales person tries to sell. It was sh*tty, because it was identical to ALL the other sh*tty emails I … continue reading »

Give Your Cold Emails A Much Needed Makeover

Posted December 18, 2018

The average person sends and receives 121 emails per day according to Radicatti Group and those numbers go way north of that if you’re at the C-Level. But it doesn’t stop there! The average person consumes 34 gigabytes of content each and every day (University of California, San Diego). That’s 100,000 words daily, or a … continue reading »

A Line By Line Review Of 3 Ineffective Cold Emails

Posted December 16, 2018

There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and company) … continue reading »

Why Decision Makers Are Bored And Unimpressed With Your Cold Email

Posted December 15, 2018

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are a few reasons why you aren’t capturing their attention; Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient! The two most critical points … continue reading »

So Many Of Us Send Cold Emails But . . .

Posted December 14, 2018

So many of us send cold emails but; Fail to differentiate from the TONS of other cold emails decision makers receive! We sound the same. Typically follow the same cadence and; As a result we’re disregarded and deleted and yet; Somehow, we think that just sending more emails fixes things. You know, the old “Sales … continue reading »

100,000 DAILY Reasons Why Your Cold Emails Get Disregarded and DELETED!

Posted December 11, 2018

IMAGINE CONSUMING 100,000 WORDS EACH DAY! Now stop imagining it because; The average person consumes over 100,000 words (34 gigabytes) daily according to University of California, San Diego (pronounced San Deaago if you’re an Anchorman fan) Here’s a visual to help you imagine what this looks like. . . Go to your book shelf and grab … continue reading »

79% Of Our Cold Emails Aren’t Even Read and Here’s Why!

Posted December 10, 2018

Wouldn’t it be nice if MORE of our potential clients responded to our emails? Perhaps they would IF they actually read the email in the first place! According to data released by both Constant Contact and MailChimp, the average open rate is only about 21%. I have a theory as to WHY . . .  … continue reading »

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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