Paul Castain's Blog

Covid-19 Resources For Sales Reps To Leverage In The Months Ahead!

Posted December 27, 2020

I’m really worried! I’m worried because it’s now, what, 10 months into this pandemic, and too many of you simply HAVEN’T Modified Your Sales Approach. Some of you continue to take a “wait and see” attitude and yet, we’re 10 months in! Some of you won’t invest time and in some instances, money, to get BETTER At Your … continue reading »

20 Covid-19 Appropriate Sales Email Templates

Posted December 22, 2020

I created 20 Covid-19 appropriate sales email templates for different phases of the sales cycle. In fact, here are just some of the emails that I’m going to share; The email my clients have been using that gets high response rates during the pandemic. The one type of email 99% of your competitors aren’t sending … continue reading »

Your Prospects Are Tired Of The Typical Covid-19 Emails

Posted December 10, 2020

Under normal circumstances, 79% of our sales emails AREN’T EVEN OPENED (According to both Constant Contact and MailChimp), but; This year has been anything but normal! Thanks to the pandemic; Your prospects are more distracted and their inboxes are bursting at the seams! They’re also done with all the “We’re all in this together” and … continue reading »

Covid-19 Resources For Sales Reps

Posted October 6, 2020

I know its been rough for many of you in sales, so I thought I’d compile a few Covid-19 resources for sales reps. Before you check them out, I want to let you know that I’m really worried! I’m worried because it’s now, what, 7 months into this pandemic, and too many of you simply … continue reading »

Prospecting Tactics To AVOID During Covid-19

Posted August 30, 2020

Needless to say, it’s been a difficult year on the prospecting front for many a sales rep, so; We really can’t afford to embrace tactics that do more harm than good. On this week’s episode of The Sales Playbook Podcast I’m going to share 4 prospecting tactics you should avoid, and; Offer better alternatives. Right … continue reading »

Giving Your Sales Messaging A Covid-19 Makeover

Posted August 9, 2020

One of THE biggest mistakes that many reps made once the pandemic hit was failing to change up their prospecting approach. In this week’s episode of The Sales Playbook Podcast we talk about how YOU can change up your messaging in a way that; Resonates with decision makers during the pandemic. Right click here to … continue reading »

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