Paul Castain's Blog


30 Things You Can Do (Right Now) To Set More Appointments

Posted October 6, 2022

I see it (and experience it) time and time again. A sales rep calls a prospect, they don’t answer so they either leave a message or they simply call back. Some will immediately email after they left a voice mail (which I think is annoying but to each their own) and the cycle repeats itself … continue reading »

An Easy Way To Improve Your Prospecting Results

Posted October 4, 2022

Want to know the most basic way to get someone’s attention? It’s actually simple; Break their pattern! I borrowed that from Chip Heath, co-author of Made To Stick, and it has prospecting written all over it! Too many times, we find ourselves knee-deep in a pattern of; We call and they blow off the call and … continue reading »

A Few Tactics To Get Your Sales Emails Opened, Read, and Responded To

Posted October 4, 2022

Many of us don’t appreciate the CRAZY level of noise our prospects are dealing with. For starters, the average person sends and receives 121 emails per day and that number dramatically increases at the C-Level! (According to Radicatti Group) The average person is exposed to over 3,000 advertising messages a day. (According to FastCompany Magazine) … continue reading »

Prospecting And The Occasional Jerk

Posted September 27, 2022

One of the most dangerous things you can do in sales is letting the words or actions of a jerk, immobilize you! Think about it; There you are prospecting and someone decides to be an idiot when a simple “No thanks” would have sufficed. You keep playing the scenario over and over again in your … continue reading »

One Simple Tactic That Generates Sales Opportunities

Posted September 25, 2022

This one, simple tactic can generate MORE sales opportunities than you can ever imagine, and; In this week’s episode of The Sales Playbook Podcast; We’re gonna go there! Click HERE to download this episode or scroll down for additional listening options. You can also listen to my podcast; On Spotify by clicking HERE Apple Podcasts by clicking HERE Google Podcasts by clicking … continue reading »

A Neglected Sales Tactic That Yields Incredible Dividends

Posted September 18, 2022

In this week’s episode of The Sales Playbook Podcast, we’re going to discuss a tactic that will put a lot, (and I mean a lot) of money in your pocket, and; I also have a major announcement that I’m sharing at the end of the podcast. Please share this week’s FREE sales lesson with your … continue reading »

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