Paul Castain's Blog


How To Give Your Sales Emails A Quick Makeover

Posted May 31, 2020

If you’re like most sales reps, it’s probably been a while since you took a hard look at the emails you’ve been sending. In this week’s episode of The Sales Playbook Podcast we talk about 8 super simple modifications you can make that will dramatically improve your results! Please right click HERE to download this … continue reading »

Two Dangerous Extremes To Cold Emailing During Covid-19

Posted May 30, 2020

There are some who believe that you need to be kind right now and give, give, give. To some extent, they’re right, but; The problem with “give, give, give” is that it creates a dynamic of “take, take, take” which means the recipient misses out on the benefits of your widget and you walk away … continue reading »

This Goes Away In 24 Hours (Time Sensitive)

Posted May 28, 2020

Unfortunately, I’m going to be sunseting my Covid-19 prospecting resource TOMORROW. I’m not doing this as a marketing stunt or to screw over lots of people who really need to download it; I have to do this because there’s a lot of support I offer between the weekly homework assignments and feedback, and just being available to … continue reading »

It Bothers Me To Have To Do This (Timely, Please Read ASAP)

Posted May 27, 2020

Once again, a good gesture on my part, is forcing me to do something I really don’t want to do. Unfortunately, I’m going to be sunseting my Covid-19 prospecting resource in the next few days. Not as a marketing stunt or to screw over lots of people who really need to download it; Because there’s … continue reading »

The Best Way To Deal With A Phone Objection During Covid-19

Posted May 27, 2020

I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

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