There are lots of things competing for your prospect’s attention under normal circumstances let alone during a global pandemic! That’s why repetition is key and; You need to premeditate when and where you will reinforce key points you want them to OWN. Some ideas for you to ponder; What are some compelling reasons why a … continue reading »
Covid-19 really threw us sales folk a left hook! Quite frankly, it’s left many of us wondering HOW we can prospect during it all. More specifically; How can we possibly create a prospecting communication plan that’s respectful and helpful without being an insensitive? Riddle me this . . . Are you discussing this with your … continue reading »
For the last few weeks, I’ve taken the side of the sales rep who’s chosen to prospect during the pandemic. I even wrote a post about some of the bullsh*t shaming I witnessed at the beginning of this whole mess; Today, I want to call out 3 tactics that in my opinion are dickish to … continue reading »
“What should my sales messaging look like during the Covid-19?” I believe there are two extremes many of you have embraced, and I’m really NOT a fan of either one! One extreme is to go all salesy and bombard your prospect with messaging. Definitely NOT the time for that! The other, is to sit it … continue reading »
When it comes to your prospecting, have you retooled the following to adapt to the Covid-19 world? Your Message? Are you staying all salesy? Are you just “being kind”? Both extremes suck by the way. How about your “call to action”? Have you softened it up a bit? Are you still using templates that really … continue reading »
Whenever there’s a discussion around how to get a decision maker’s attention, you can rest assured that someone is going to say; “You need to add value” What the hell does that mean and more importantly; How do you do it via the various platforms you’re using to prospect? In this episode of The Sales … continue reading »
I’m going to go out on a limb and guess that a lot of your prospecting efforts are ending with prospects telling you; “This isn’t a good time” “Everything is on hold right now” “Let’s talk again in a few months, beginning of next year, next millennium.” Here’s a question you should be pondering right … continue reading »
Do you think that to a decision maker, most sales people sound the same? Do you think our emails look the the same? Cold calls? That’s because most sales messaging centers around one flavor, and one flavor only; “I WANT TO SELL YOU SOMETHING” And right now, buyers are a tad sensitive to an overabundance … continue reading »
The big question right now is; What should my sales messaging look like during the pandemic? I believe there are two extremes many of you have embraced, and quite frankly they BOTH suck! One extreme is to go all salesy and bombard your prospect with messaging. Definitely NOT the time for that! The other, is … continue reading »
A few weeks back I did a podcast on something that robs us of our time (to the tune of 55 days per year) and; It robs us of our productivity too! We talked about how you can identify it and what you can do to keep it from showing its ugly face in your … continue reading »
I look forward to hearing from you!
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