The 15 Minute Prospecting Workout!

Posted October 18, 2010

No that title isn’t a typo, some kind of “link bait” nor is to meant to imply that in 15 short minutes you can achieve “Prospecting Greatness”. I just thought it would be cool to offer you a series of 15 minute “workouts” to help you strengthen your prospecting muscles. The first thing you need … continue reading »

The Definitive Anti-Definition Rant!

Posted October 15, 2010

I can’t even begin to tell you how many blog posts, Linkedin discussions, articles, webinars etc I have partaken in that got side tracked on defining things. Examples: The ongoing Cold Call debate and Conversation vs Engagement Truthfully, I couldn’t care less, especially when nine times out of ten, everyone just said the same thing … continue reading »

10 Misunderstandings Of Social Media

Posted October 5, 2010

1)    Joining And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. Social Networking isn’t … continue reading »

When Familiarity Breeds No Attempt!

Posted September 8, 2010

I was talking with someone in my network the other day who said something along the lines of “Let’s say your company was a company that used our type of product which I know you don’t” I stopped him and said “I have 3 companies that are resellers of that type of product so actually … continue reading »

Demonstrate Your Creativity!

Posted September 8, 2010

Photo Credit: joyoftech.com Businesses have some very real challenges and need your creativity to help them embrace those challenges! Check out this 2 Minute Sales Tip for 3 ways you can rock your creativity! Powered by Podbean.com Download this episode (right click and save)

The Cold Calling "Two Step"

Posted September 6, 2010

I’ve been noticing a bit of a trend lately.  I even stepped back, counted to 10 and asked other execs their spin before showing up with my soapbox to complain. There’s this maneuver where you call a prospect and after you leave a voicemail, you immediately email referencing the voicemail. First of all, congrats because … continue reading »

The "Twofer" Strategy!

Posted September 1, 2010

I think an early gust of weekend is blowing through the sales playbook blog because I have this sudden urge to share a mighty cool technique I call “Twofers”. All you need is 2 minutes and a need for greater work/life balance! Scroll down and have a listen dude! Stay thirsty my friends 🙂 Powered … continue reading »

Sales Acceleration Strategies

Posted August 29, 2010

I received a lot of positive feedback on the 2 minute sales tip I offered last week inviting you to Try Something Different Several of you asked if I could share additional tips to help accelerate progress and challenge your thinking a bit. That brings us to this week’s podcast which you’ll be happy to … continue reading »

The 7.5 Deadly Sins Of Prospecting!

Posted August 26, 2010

Do you believe in Sales Karma? If you would have asked me that 3 years ago, I would have invited you to lay off the hashish, but today I see it differently. Lately, I’ve been the victim of just some awful attempts from sales people. They are so bad they make those crazy emails you … continue reading »

Is That All You Got?

Posted August 24, 2010

I quietly approached one of the sales reps in the office. I was careful not to alert him of my presence because I wanted to observe him in his natural habitat. I no sooner made it to the cubicle behind him (admittedly I might have been humming the James Bond theme) when he completed the … continue reading »

Paul Castain
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