One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »
There was a really cool show on Thursday evenings back in the 80’s called “Cheers”. It was a show about a bar “where everybody knows your name” as evidenced by everyone yelling out “Norm!” every time this one dude walked into the bar. I believe that deep down, we all want something similar! I’m not … continue reading »
So I’m sitting waiting to meet with my banker the other day and found myself getting both impatient and annoyed. She was now 15 minutes late for our appointment and I can see her still with another client. Normally, I’m a patient dude, but it annoyed me that she never got up and gave me … continue reading »
There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »
Pardon me for being direct, blunt and “going there” sans foreplay but . . . If you aren’t “showing up” on a regular basis, you run a high risk of failing as a sales professional! And what, pray tell is “showing up”? It’s all the activities that comprise your sales mix such as Calling Prospects … continue reading »
There’s something going on today that quite frankly I don’t like. It’s happening in sales bullpens and boardrooms throughout the world. Its happening when a rep gets called on the carpet with their manager and its happening on many a discussion thread on Linkedin. I call it the “Either Or” limitation! They consist of choices … continue reading »
A little over a year ago, I was listening to the free CD that comes with Success Magazine and was completely blown away by someone Darren Hardy was interviewing. The guys name was Gary Vaynerchuk (still is I believe) and that interview was the beginning of 6 lessons that fast forwarded my progress! 1) Don’t … continue reading »
According to the Urban Dictionary, “FOMO” is the Fear Of Missing Out as in a party, event, etc. Sounds innocent enough and maybe even something that you can easily dismiss as something that has little to do with your world. Think again dude . . . its actually a rather serious obsession that is infecting … continue reading »
According to Malcolm Gladwell, in his book Outliers (affiliate link) it takes approximately 10,000 hours of practicing a particular skill set for us to achieve expert status. I believe it takes far less time to perceived an expert. I remember when I first started on my Castain 2.0 journey, there was this dude all over … continue reading »
You don’t have to search very far these days to find someone who tells you straight up. . . “I don’t get Twitter” “I don’t get all this Social Media stuff” “I don’t get sales people who feel the need to blog.” And just to be fair gang, it’s not just the anti Sales 2.0 … continue reading »
I look forward to hearing from you!
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