Pop Quiz . . . A prospect wants to check you out, anonymously, from afar. They enter your name in Google. What will they see or will they even see anything? They go to Linkedin to check out your background . . .Will they see a profile that’s completed with an actual photo of you … continue reading »
One of the biggest changes we’ve seen in the ever changing landscape of sales is the dreaded “shifting of the eyeballs”! The shifting of the eyeballs is just a fancy smancey way of saying that our prospects look to additional places to get their buying information. One of these places is their social network! Take … continue reading »
By now, you should know that I feel that our prospects have way too many things on the brain. In fact, I believe that they have so many things tugging at their attention strings that’s its way too easy for you and I to be forgotten. What’s an aspiring sales rock star to do? I … continue reading »
Whatever you do, repeatedly and consistently over time gets linked to YOU. This can be a good thing or it can be a bad thing. The bad part of this is that you might be in a situation, right now, where you are being misunderstood by . . . Your prospects Your customers Your teammates … continue reading »
Take a look on your social network of choice and you will see an endless sea of “stuff”. Most of it is just that . . . “stuff”. Meanwhile, we try to do our best to keep our network updated via our status updates and guess what . . . We fail to stand out! … continue reading »
I might have caught you red freakin handed . . . Knee deep in doing what you’ve always done and perhaps being the creature of habit we all default to. STOP! Do something different to move yourself closer to your goals! Try something different! Challenge your default routine! Be willing to BE DIFFERENT and create … continue reading »
So let me get the easy stuff out of the way first . . . Your biggest competitor isn’t the other guy/girl dude/dudette or company up the street doing what you do. Its much bigger! Its much deadlier and . . . It’s a silent killer in that most people fail to properly acknowledge its … continue reading »
I’m going to go ahead and assume that you understand that your prospects and clients “Google” you. If by some chance you didn’t understand that, then please allow me to tell you . . Your prospects and clients “Google” you and for the hearing impaired . . YOUR PROSPECTS AND CLIENTS GOOGLE YOU! Now that … continue reading »
Back in November, I launched Paul Castain’s Social Networking Playbook which is a 90 page social networking E-Book I put up for sale here on my website. While I sold quite a few . . . the sale of the E-Book wasn’t the pay off! That was never the plan! The payoff has been that … continue reading »
I think there’s a huge mistake being made each and every day on the social networking platforms. People connect and then go radio silent. What amazes me is that somehow there’s this belief that if you simply connect with lots of people you will get the proverbial “world beating a path to your door … continue reading »
I look forward to hearing from you!
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