What’s Your Plan Once You’ve Connected Via A Social Network?

Posted December 4, 2011

Pop Quiz: What’s your game plan once someone accepts your social networking invite? Do you just leave it to chance while you race off to invite the next “connection”? Or . . . Do you launch immediately into your best infomercial? Sorry for the Monday morning reality check but I’m willing to bet that most … continue reading »

The Rarity Of The Proactive Idea

Posted November 30, 2011

When was the last time you offered an idea to one of your clients? Many times (actually too many times) we only offer our ideas when there’s an active order on the table. When the proverbial meter is running! Even then, we might only think within the confines of our product or service. Don’t ever … continue reading »

The Best Networking Advice

Posted November 3, 2011

I can’t tell you how many people I’ve heard offer this simple advice but here it is, uncut, unfiltered and unpolished . . . Be helpful to your network! How? Ask people how you can help them? Watch and listen for opportunities to jump in and help. At the end of every conversation . . … continue reading »

What Do You Want To Be Once You're Branded?

Posted November 2, 2011

There is nothing worse than the harsh reality of confirming something you suspected! That’s how I felt back in 2008 when I Googled “Paul Castain” 2 or 3 results came back and one was completely wrong as it was about some kid with a stain on his cast. Thank you Google! Here’s what bothered me … continue reading »

Being Real Can Be Scary!

Posted October 31, 2011

Being real can be quite scary because you have to be willing to let people see the real you. Doing so makes you vulnerable to opinions and in some cases . . . Heavy duty judgment! Being real can also be scary to the recipient of your message because it might come across harsh, offensive … continue reading »

Branding Yourself . . . With Attitude!

Posted October 29, 2011

News Flash . . . You don’t have to be like everyone else! In fact . . . Please don’t! There are many ways to stand out, in fact you could do a real good job of it by being a Grade A A-Hole but this is about standing out in a good way 🙂 … continue reading »

Why Does Facebook Have To Be That Way?

Posted October 28, 2011

I see it all the time whether it be in an online discussion or tweet on Twitter. People even tell it to me several times a week . . . “Facebook is for friends and family” or “I keep Facebook private” My question (and title for today’s blog) is . . . “Why does Facebook … continue reading »

Is Your Brand A "Bitchin Kitchen"?

Posted October 26, 2011

I was having a rare moment with the television the other day. When I say a “rare moment” I mean that in the context that I was actually watching it. I’m usually hanging out with my friends in Bon Jovi and Aerosmith . . . come on, fess up. Did I get you? Didn’t think … continue reading »

Networking "Socially" Through Linkedin!

Posted October 17, 2011

I suppose I could ease into today’s blog with some prefacing or I could just simply “go there” so what the heck . . . I think way too many people don’t know how to leverage the “social” part of “social” networking. They get hung up on the technology and tools and guess what? They … continue reading »

Do You Reappear When Favors Are Needed?

Posted October 13, 2011

Time and time again I refer to building our network as a “courtship”. To that end, how crazy would it be for us to disappear from that courtship,  for a large block of time, and then reappear only to go for the proposal? Kind of crazy, huh? That’s how people feel when you reappear only … continue reading »

Paul Castain
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