What To Do When Your Call Isn't Returned

Posted September 1, 2012

In this week’s podcast we tackle something that quite frankly, bothers the heck out of lots of sales people. I’m talking about . . . The Call That Isn’t Returned and I’m also talking about its plural form . . . The Calls That Aren’t Returned but . . . It’s important that we all … continue reading »

Expediting Your Memorability!

Posted July 8, 2012

There’s a sales study that has been butchered so many different ways that its hard to know what’s real and what isn’t. There’s one interpretation of the study that would lead you to believe that it takes 7 “touches” to make a sale. There’s another interpretation of the study that would lead you to believe … continue reading »

Thinking Beyond The Cold Calling Debate

Posted May 7, 2012

Sometimes we get caught up in a discussion, debate or full blown argument to the point that our own passion for the subject keeps us away from bigger issues. Enter the ongoing “Is the cold call dead?” debate. And just to silence those who feel a need to define a cold call . . . … continue reading »

A Quick & Easy Way To Stand Out

Posted May 6, 2012

By now, you should know that I feel that our prospects have way too many things on the brain. In fact, I believe that they have so many things tugging at their attention strings that’s its way too easy for you and I to be forgotten. What’s an aspiring sales rock star to do? I … continue reading »

3 Reasons Why I Use A Headset

Posted April 22, 2012

There was a time when I didn’t believe in using headsets and in retrospect it was an “ego” thing. When I launched my business last year, I decided to lose the ego and suite up with proper phone gear. There are 3 reasons why I enjoy using a headset, let’s get the obvious one out of … continue reading »

3 Ways Sales People Can Use A Camera Phone

Posted April 15, 2012

Take Pictures Of Building Directories: If you sell a product or service that pretty much anyone can use, this tip is for you. The next time you have an appointment in a multi tenant building, take a picture of the building directory. Add these companies to your prospecting list when you get back to your … continue reading »

Paul Castain
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