Paul Castain's Blog

A 400% Higher Closing Rate With This Cold Email Tactic and FREE Template

Posted January 25, 2024

When it comes to prospecting, there’s one type of opportunity you should go out of your way to find, and;

 I have a FREE cold email template to help!

I’m talking about “Trigger Events”, and they have a 400% higher probability of closing than typical opportunities!

“Trigger Events” are things going on in your prospect’s world that can lead to a higher probability of them needing your product or service.

Here’s a list of 30 “Trigger Events” followed by the FREE cold email template.

Changes in management, new contact with firm, promotion, a company that is hiring, yelp reviews, Glassdoor reviews, Tripadvisor reviews, Better Business Bureau reviews, competitive landscape, major industry development, PR news releases, expanding into a different location, relocation, leasing additional space, product launches, changes in legislation, changes in technology, things on the local home front, earnings (good or bad), mergers and acquisitions, venture capital funding, I.P.O., legal problems, new organizational strategy/direction, initiative, changes in pricing/availability or essential raw materials, awards/recognition, event announcement, changes in branding.

Hey {{name}},

I noticed that {{mention the trigger event}}. Congrats! (if appropriate)

Usually when this happens, {{insert value prop}} becomes a priority. I was thinking that you might be interested in finding out how we helped {{company that’s similar}} {{benefit think money verbs like increased, decreased, etc.}}.

I know things at {{company name}} must be hectic right now, but If you’d like to learn more, we can set up a quick call.

How does {{day and time}} or perhaps (alternate day and time) look on your calendar? 

Would You Like 50 Sales Templates and 25 ChatGPT Prompts Designed To Give You UNLIMITED Messaging Options?

They’re part of a really cool prospecting resource I launched on January 1st!

There are also 8 prospecting tutorials:

  • How To Create An Effective Prospecting Plan
  • 20 Ways To Create Opportunities
  • Meticulous Pre-Call Planning
  • How To Avoid and Overcome Phone Objections
  • 10 Cold Email Tactics That Will Get Your Prospect’s Attention
  • How To Generate More Opportunities Via LinkedIn
  • The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
  • How To Prospect With ChatGPT  

What’s Included?

(8) 60-90 Minute Pre-Recorded Training Modules 

Over 50 Phone, Email, and LinkedIn Templates

25 ChatGPT Prospecting Prompts

Email Support For Any Course Related Questions As You Go Through Each Module

How much?

These modules have sold separately for $99 each, and there are 8 of these bad boys which should bring the total to $792, but;

It’s January, and everyone is still licking their wounds from Christmas, so let’s make it $499 so you can get a little post-holiday relief!

And what the heck, if you sign up TODAY (January 25th) by 3:00 pm EST I’ll throw in (2) more training sessions . . . On The House!

Click HERE to gain access!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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