Sometimes, in our quest to find the BIG answer to our sales challenges, we miss the obvious ones.
If you’d like to generate at least 3 more phone appointments each week, do the following;
Step One: Go to your LinkedIn contacts, and start alphabetically.
Step Two: Pick at least 3 people that you have never spoken with, that you would consider a potential client.
Step Three: Send them an email or “inmail” as they call it on LinkedIn.
In the email, mention that you’ve been connected for a while and you are embarrassed, that you’ve never reached out before this.
Suggest two scheduling alternatives (the same way you would if you were cold calling someone).
Step Four: Once you schedule the call, research them as you would for a potential client.
Now there’s a bit more, once you get them on the phone, but the main thing to remember is;
DON’T launch, immediately into a sales pitch.
Get to know them.
Find out how you can help them.
Perhaps you can introduce them to someone?
Now if you speak to 3 people, each week;
At the end of a year, you’ll have increased your phone appointments by 150!
You’d really have to be a complete dick to 150 people to have NOTHING to show for that effort.
While your mileage may vary, I can’t see a downside to trying this approach.
If you’d like the template I use for this (and several others I use to nurture my LinkedIn network), download my LinkedIn resource by clicking HERE.