Paul Castain's Blog

How To Add Value To Your LinkedIn Network

Posted April 30, 2018

Perhaps I’m just a cranky pants but I do massive eye rolls when people suggest that you should “add value” to your network.

Aside from the phrase being just beaten to death, no one ever tells you HOW to add value.

Let’s change that right now!

Here are a few things you can do, to add value, without emptying your bank account!

1)    Be A Matchmaker: Introduce people in your network who need to know each other. I’m offering the template I use for this HERE.

2)    Be A Matchmaker Part Dos: Host a conference call for 4-5 people in your network. Introduce them to each other and have a topic so you get the benefit of everyone’s thinking. Use a free conference call service like or UberConference to keep this bad boy free!

This should be a recurring activity for you each month, with a different group. My friend Michael Conti calls this “4 on the 4th” where he gets 4 people together, each month, on or around the 4th.

3)    Create A Free PDF or E-Book for your network: You can easily create these in word and convert to PDF.  There are even free templates you can download so you can avoid expensive software.

Note: You don’t have to be a literary genius to do this. It can be as simple as a 10 Things To Think About When Buying (fill in your product) or some other helpful hints that help you demonstrate your expertise to your network . . . while providing value!

4)    Connect With And Get To Know Some Recruiters: Introduce people who are in transition and you create a win/win/win. Oh and it costs you nothing to be cool like that! Are you seeing a trend yet?

5)    Send A Resource: Every 4-6 weeks send a link to a helpful article, a website, the name of a helpful book and yes, its perfectly fine to offer some of your free stuff too . . . just make sure you don’t make it all “ME, ME, ME!”  I offer the email template I use for this HERE.

6)    Pay Attention To Status Updates And . . . Encourage, validate, give a damn.

Chris Smith, author of The Conversion Code, is spot on when he suggests that we should “Live in the comment section”.

These things cost you nothing and here’s the thing . . . people gravitate towards people who make them feel good. Don’t ever forget that!

7)    Pay Attention To Status Updates And . . . offer to jump on a call with someone who might need some advice or even the benefit of some mutual brainstorming.

8)  Provide Rock Star Opportunities: If you see a discussion or a question where someone in your network can look like a rock star . . . Talk them up publicly and tag them so they can get in there and shine!

So there you have it, 8 ways for you to add value to your network without having to sell all your worldly possessions to do it.

And speaking of “value” . . .

If you found value in today’s post, check out my LinkedIn Leads Program!

Here are some valuable things you’ll gain by downloading it;

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself apart from your competition.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?


The investment is only $99 and here’s what you’ll get;

(1) 90 Minute Training Download


10 LinkedIn Templates

Email Access To Me to answer any webinar related questions


You’ll get the recording immediately. View it whenever you’d like!

How Much?


Please click HERE to get it instantly!

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Castain Training Systems
(631) 455-2455
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