Paul Castain's Blog

Here’s How You Can Turn “Send Me Your Information” Into An Opportunity!

Posted May 14, 2019

You call a potential client and they give you the old “send me your info” thing.

While there are lots of posts that offer cute comebacks and how to “handle” these types of requests;

What do you when the person on the other end of the phone insists?

Instead of doing what everyone else would do (putting a marketing piece in an envelope and hoping for the best);

Why don’t you use it as an opportunity to show the recipient that you’re not like everyone else!

How?

Record a quick 1-2 minute video where you talk them through a few items.

Call them by name, make it personal and lose all that corporate crap marketing tells you to include. Pretend you’re sitting at the kitchen table with them having a cup of coffee and simply speak to them.

Pop Quiz: How many of those videos do you think they’ve received? Gold star and smiley face on your paper if you said “Nada” (which is Spanish for “Not one of your competitors have done this”)

Kicking It Up A Notch

What if you took that video and burned it to DVD and packaged it with a little fun?

Go to your dollar store and get one of those plastic popcorn buckets, some microwave popcorn and a few candy bars.

Include a handwritten note;

Hi Mary,

As promised, here’s the information you requested.

Rather than boring you with some corporate, marketing piece, I recorded a short video based on what I’ve learned about your company in my research.

The video only takes 2 minutes to watch but I need to confess something to you;

I left out something that I really believe could be helpful to you with (mention something you learned about them in your research).

So, please mark your calendar for this Tuesday, May 21st, at 10:45 am.

I’ll give you a quick call then!

Meanwhile, please enjoy the short video and snacks!

Paul

I won’t insult your intelligence by claiming that note is a copywriter’s dream but;

It’s f’n real and;

I doubt that the recipient will say;

“That’s very thoughtful of you Paul. Why don’t you put it over there, in the pile of ALL the other personalized videos, handwritten notes, and awesome snacks I receive when I request information from sales reps!”

Here’s the thing;

Lot’s of people claim to be different and I have a shocker for you;

Not many people are willing to DEMONSTRATE it on the front end!

In sales, we use “evidence” to reduce doubt, skepticism, and objections.

One of the most powerful forms of “evidence” is simply DEMONSTRATING our difference and;

A little creativity can go a long way to facilitate that!

Would You Like 75+ Prospecting Tactics and 20 Prospecting Templates?

Purchase my Prospect Like A Pro download.

Here’s what we cover;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.

How to research quickly and efficiently so it doesn’t become your life’s work.

33 ways to approach a potential client.

3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.

Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.

15 email templates that get opened, read and responded to.

How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.

12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!

A 3 step formula for responding to 95% of the objections you get on a regular basis.

3 really cool tactics to use when someone asks you to send them information.

4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

Go At Your Own Pace

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!I

What’s The Investment?

$199

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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