Want to know how you can increase the probability of a decision-maker taking your call?
First, let’s talk about what NOT to do.
- When you call and get voice mail, don’t hang up and immediately call back.
- If you like to hang up, and immediately call back, when you get voice mail, don’t hang up and repeat the process.
- Just in case you didn’t get the point of the first two suggestions, let me spell it out for you;
You’re irritating the sh*t out of someone and will probably succeed in not only getting them to pick up their phone but get an immediate “Stop calling me” response.
So what CAN you do to get someone to pick up the phone???
You could intentionally call the wrong extension and say something like “Oh I’m sorry, I was actually trying to reach ________, could you transfer me?
Calls that are transferred look differently on many phone systems and you might get a knee-jerk reaction in the form of them picking up the phone.
Unfortunately, with more people working remotely, this probably isn’t your best option.
You could send them one of those pre-paid cell phones with a note letting them know the day and time you’ll be calling. If you are going to use this approach, you’ll obviously want to reserve it for bigger, juicier accounts.
What can you do with so many decision-makers working from home?
Send A “Potato Chip” Email!
Do you know the deal with potato chips?
You can’t eat just one and that’s why you need to use them in an email (prior to a call to a potential client).
Ways to present a “potato chip”;
Hint at a result and offer to share how they can achieve it, if they take your call, and then tell them the date and time you’ll be calling.
Offer some important info that you will share, if they take your call, and then tell them the date and time you’ll be calling.
An important resource that you will share, if they take your call, and then tell them the date and time you’ll be calling.
Anything to make them hungry but;
A) Obviously, don’t bullsh*t them.
B) Use your pre-call planning research to make the email specific to THEM. Example: “I have a few ideas that might underscore your new green initiative, product launch, expansion, etc”
C) Use my “Reverse Call To Action” technique.
The reverse call to action is when you tell them the action YOU are going to take, instead of asking THEM to do something.
Example: “I’m going to call you, Thursday morning, at 9:30 am”
There’s more to this, but for now, this can and WILL heat up your cold call.
Why?
Because you’re intriguing them with something useful and relevant while holding out on delivering it until they take your call.
The brain loves a good mystery and has a need to resolve it.
You’re also leveraging “FOMO” (Fear Of Missing Out).
Use that to your advantage with a “potato chip” email and follow-up call.
Decision Makers Have Memorized Your Prospecting Playbook!
As crazy as that might seem, it’s true, and here’s why;
Decision makers have been exposed to thousands of calls, voicemails, emails, and LinkedIn messaging, and guess what;
It all pretty much sounds the same.
When it all sounds the same, you can smell a sales pitch from a mile away, and;
You become a master of shutting it down!
How do I know this?
Because as a business owner, the messaging I receive isn’t exactly blowing my skirt up!
I put together a prospecting resource that’s designed to help you stand out and gently tap that decision-maker on the shoulder.
Oh, and I decided to include 50 templates from email, to cold call openers, to LinkedIn, and;
Just for sh*ts and giggles, I’m bringing you into the 21st century with 25 ChatGPT prompts!
You’ll Gain Access To These 8 Killer Prospecting Modules:
- How To Create An Effective Prospecting Plan
- 20 Ways To Create Opportunities
- Meticulous Pre-Call Planning
- How To Avoid and Overcome Phone Objections
- 10 Cold Email Tactics That Will Get Your Prospect’s Attention
- How To Generate More Opportunities Via LinkedIn
- The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
- How To Prospect With ChatGPT
What’s included with this training?
(8) 60-90 Minute Pre-Recorded Training Modules
Email Support For Any Course Related Questions As You Go Through Each Module
Over 50 Phone, Email, and LinkedIn Templates
25 ChatGPT Prompts
These modules have sold separately for $99 each, and there are 8 of these bad boys bringing the total value to $792, but;
Register before the end of March 2024 and you can not only steal it for $499, I’ll throw in 2 bonus sessions!
