Paul Castain's Blog

How To Stand Out On LinkedIn

Posted April 27, 2018

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Here are 6 super easy (and no cost) ways for you to stand out on LinkedIn. As a bonus, they don’t require you to spend massive amounts of time in order to accomplish them!

Do This And You Stand Out From “Hello”

Send an actual note instead of the impersonal LinkedIn invitation template! Based on my own experience (and polling my followers) 99% of the invitations sent on LinkedIn, come across as impersonal and worse yet, part of a bulk effort to amass legions of “connections”.

By the way, you’ll dramatically increase the amount of people who actually accept your invite as well.

Do This And You Begin To Change The Trajectory Of Your New Relationship

Say “Thank you” Thank them for accepting your invite.

Thank them for sending you an invite and at the end of that “Thank you”ask them a question. Questions, inspire responses, responses create dialogue, dialogue creates propinquity and propinquity helps you stand out.

Use The “Icebreakers” LinkedIn Gives You Differently Than Everyone Else

Everyday, LinkedIn gives you conversation starters.

They will tell you about those in your network who have new jobs, new roles, work anniversaries, birthdays.

You’ll find these conversation starters under the notifications tab.

Most people use LinkedIn’s sh*tty template for congratulating your connection but; you’re BETTER than that so why don’t you do something NOBODY does; Send a handwritten note via an ancient technology known as “snail mail”. Don’t feel like doing that? Shoot a 59 second video with your message and embed it into an email.

I’m guessing your connection isn’t going to say

“That’s lovely but please put it over there in the stack of all the other cards and embedded videos I’ve received from my LinkedIn network”

Ask A Provocative Question In Your Status Update

The best questions are the ones where people have strong opinions.

Think about the people you’re trying to reach. What do they feel strongly about? What topics do they tend to have strong opinions about? Is there an “elephant in the room” that needs to be addressed.

And please don’t confuse this with politics and religion. Oh and if you REALLY want to stand out;

Remember your manners and respond to those who were kind enough to respond to you. Otherwise you’re going to look like a tool!

Speak With At Least 3 People From Your Network Each Week

Whenever I ask the question “How many people, in your network have suggested a quick call to get to know each other?”, the answer is pretty much little to none! And yet, that call is essential in order to create a level of comfort and propinquity necessary for others to buy from us, refer us, help us with a warm intro etc.

Take On The Role Of “Matchmaker” With Your Network

You should be continually thinking about people who should know each other in your network. Send them both an email introducing them to each other.

Time Out: Think about ALL the people you’re connected with on LinkedIn. How many of them, have EVER just introduced you to someone WITHOUT you having to ask?

Nice way for you to stand out and . . . It has this way of encouraging the recipient to return the favor.

So there you have it . . .

6 super simple ways for you to stand out . . .

Without spending a dime of your money and;

Without having to spend a ton of time on LinkedIn.

Would You Like The 10 Templates I’ve Been Using On LinkedIn?

Then you should DEFINITELY come join us for our How To Generate Leads Via LinkedIn webinar Thursday, May 3rd, at 11:30 am EST!

I’m going to get into actual tactics and share 10 templates I created to help you;

Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.

Here’s what you’ll GAIN by joining us . . .

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself as an expert without coming across as a total tool!
  • How to provide value WITHOUT conditioning a bunch of freeloaders!
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy.
  • How to do this all on a tight schedule.

At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar


Webinar Replay (Sent out later that day)

10 Templates

Email Access To Me to answer any webinar related questions

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Can’t make it on Thursday, May 3rd, at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it at a more convenient time.


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