Paul Castain's Blog

How To Use "Blank Cards" To Increase Your Sales

Posted January 3, 2014

I’m a huge fan of using blank cards in my “sales mix”.

A blank card is simply a fold over card that has your company logo on one side and blank on the other side.

I designed mine to fit right in with the aspiring rock star motif you see in the header of my blog, my business card and my capabilities PDF.

Here’s a glimpse of the front . . .

The inside is blank so the card can serve several purposes which I’ll share in a moment.

In some instances, I like to use a repositional glue stick to place my card on the inside of the card as illustrated below.

While my biggest use is for writing thank you cards, I don’t stop there (which is why I don’t like pre printed thank you cards . . . they limit you)

I use these to congratulate people inside my network when they are promoted or have taken on a new role.

Note: If you check out your local business journal, they usually have a section where they not only mention people who have been promoted, they mention people who just joined a specific company . . . Perhaps a congratulatory note on your handy dandy blank card might make for a way cool first impression?

LinkedIn Tip: LinkedIn will alert you when someone in your network changes positions. This could be a great opportunity for you to send a handwritten note wishing them well. Don’t worry about this card get buried in with all the others because they won’t have any others!

I use them to introduce myself to someone that I’d like to consider Castain Training Systems.

Note: The fact that I use handwritten envelopes helps inspire a little thing called “getting opened and read” I’ve even gone as far as purchasing cobalt blue envelopes which has helped as it resembles personal correspondence. And who the hell uses the word “correspondence” any more? Apparently I just did.

You can also use these as . . .

A “nice to meet you” reinforcement after a networking event.

A “nice to meet you” note to that person in your social network and by the way, counting your “nice to meet you” card, chances are they received one of these!

A “thank you” note to that person who didn’t agree to an appointment but you’d like for them to remember you in a favorable light when you call back next time!

A friendly, written confirmation when you have no choice but to agree to call a prospect back next month. Every verbal agreement should always get a written confirmation!

Note: You do understand that the dude/dudette on the other end of that phone forgets about you the moment they hang up. Right?

A “thank you” note to the artist formerly known as “the gatekeeper” when they were particularly helpful.

A note from a customer service rep. Here’s one I received from AWeber!

Being occasionally guilty of this crazy thing called “being human” I have used my cards to offer a handwritten note to reinforce that I’m sorry.

I’ll include a handwritten card with something I’m dropping off or FedExing.

Bottom Line . . .

Technology, as much as I love it, has brought the human touch to the point of extinction.

Perhaps the blank card is one small way, we can let our prospects and clients know that there is still a human looking after their best interests!

I would highly recommend that you add these to your arsenal . . . they will help you to stand out!

Your turn . . .

What are your thoughts on using blank cards in your sales mix? How else can we use these cards?

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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