Paul Castain's Blog

Most Reps WEREN’T Properly Trained To Prospect For New Accounts!

Posted February 21, 2020

Most sales reps weren’t properly trained to leverage the phone.

They know they’re supposed to research but don’t know WHAT they should be looking for.
There are also those who spend either no time researching or way too much time.

There are those who don’t know how to warm up the call by leveraging additional forms of outreach. You do know that you’re allowed to do that, right?

Many reps don’t know how to craft an “objection resistant dialogue” and either end up “winging it” or sounding like they’re reading from a script.

They don’t turn the call into a “visit” because they’re too busy spewing a “sales pitch”.

They fail to capture interest during the first 8 seconds of a cold call, and get ushered quickly off the phone. The same can be said with the emails they’re sending in that they lose the recipient’s interest in the first sentence or two.

They don’t know how to handle the typical objections in a way that doesn’t sound cheesy or cliched, or that redirects the conversation back to asking for the appointment.

They either don’t leave a voicemail message or worse yet, they leave one that’s typical and reeks of boring. And to be completely blunt;

They leave a voice mail that results in disregard and DELETE! Kind of like those emails they’ve been sending too!

They don’t know how to make the phone PART of a bigger communication plan that includes Email, LinkedIn, etc!

I guess I could go on and on about what’s lacking, instead;

I put together a special download to help!

I’ve included extras like a personal branding workbook, 35 cold email templates, suggested phone scripts and voicemail templates, a LinkedIn nurturing plan with 15 templates, and secret resource page with, you know, resources!

Here’s what I have planned for you;  

Session 1 Cold Calling

  • 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.  
  •  How to research quickly and efficiently so it doesn’t become your life’s work.  
  • 33 ways to approach a potential client. 
  •   Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.  

Session 2 Cold Calling  

  • How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.  
  • How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!  
  •  A 3 step formula for responding to 95% of the objections you get on a regular basis. 
  •   A simple formula to generate, at least, 3 new phone appointments, each week!  
  • 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates. 

Session 3 Email

  • 4 ways to get email addresses WITHOUT spending a dime on email lists. 
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates! 
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!  
  • 12 BETTER subject lines that get your email read. 
  •  12 ways to head off skepticism, doubt and objections. 
  •  One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.  
  • A really simple, 4 step messaging framework that gets results. 
  •  2 Psychological techniques that work like a charm! 
  •  How to dramatically increase your response rate 

Session 4 LinkedIn

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself apart from your competition.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! 
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule.

Go at your own pace!  

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone! 

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;  

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!) 

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book  

Access To Secret Resource Page With Bonus Content, PDFs, Etc.  

What’s The Investment?  

$375

Click HERE or the button below to download this training today!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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