Paul Castain's Blog

One Simple Way To Stand Out On LinkedIn WITHOUT Having To Produce Content

Posted May 23, 2020


What typically happens after we connect with someone on LinkedIn?

Answer: Absolutely NOTHING!

Seriously, NOTHING!

Everyone sort of exercises their “right to remain silent”!

A typical LinkedIn flight plan goes something like this;

Send an invite or get sent an invite

The invite is accepted

Dead air

More dead air followed by;


The easy thing to do would be to blame LinkedIn but last time I checked, they weren’t going around breaking fingers so people can’t interact.

I realized this a few years ago when I first started on LinkedIn and decided to do something about it.

Before I tell you what I did, I want to make a quick point;

Traditional networking follows a similar trajectory.

Meet someone at an event followed by;


So I sat down one day and mapped out a communication plan;

Right from “Hello”.

The very first “touch” is to send a quick email thanking them for connecting.

Truth be told, a lot of people do this but;

Mine actually gets responded to because of a little tactic I use.

I Ask A Question At The End Of The Email

Questions typically encourage answers and the moment they answer;

We’re interacting!

Oh, and when we interact, we’re starting to build a relationship and;

Relationships are what make a network valuable!

Not a bunch of static names on your computer screen or business cards you’ve collected from the networking events you attend.

So no, I don’t think you should obsess over having THE perfect profile or putting out content every 5 minutes;

Those things are meaningless if all you do is connect and do NOTHING!

By the way . . .

We discuss a Covid-19 appropriate approach to LinkedIn in Session 3 of our prospecting download.

There’s also 10 LinkedIn Templates.

10 Cold Email Templates

3 Phone Scripts

Voicemail Templates and;

75 tactics that will help you prospect in the weeks ahead!

Here’s what you’ll gain access to;

Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.

Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.

A thought process that smart companies utilized during the last recession that changed their results dramatically.

A philosophy American Express pioneered that could work wonders for you right now!

How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.

Session II: Retooling Your Cold Calls.

3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.

3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!

How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.

How to create “mental body armor” and avoid burnout!

Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.

Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.

10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!

A PDF With 10 Subject Lines

The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!

What you should do INSTEAD of putting endless hours into posting content.

10 LinkedIn templates that will help you stand out with your network.

Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!

The 5 components of your cadence that MUST be adjusted during Covid-19

3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.

A tactic that creates anticipation for your next call, email, etc.


Download it instantly and go at your own pace!

What’s Included?

(4) 60-75 Minute Prerecorded Training Sessions

(3) Phone Scripts

(3) Voicemail Scripts

(10) Email Templates

Bonus PDF With 10 Attention Getting Subject Lines

(10) LinkedIn Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment.

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?


Click HERE to gain access!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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