Free Webinar From Paul Castain

by Paul Castain on June 23, 2015

woman chatting on the phone, pop art illustration

There’s one question that I get from my readers at least 3-5 times each week and it goes something like this;

Paul, between hunting business, servicing accounts, trying to grow the business, administrative stuff and travel, I really don’t have the time to go on LinkedIn,Twitter etc. I know I should be showing up in these places, I just don’t know how to do it when I’m so busy.

I came up with a way to respond to this and I can tell you, it’s something I pretty much NEVER do;

Give everyone a 30 minute training session . . . On The House!

Yep, No charge!

During this training you’ll learn;

A 5 point checklist of things you really need to do on a daily basis and the best part is that in total, it will only take you 15 minutes a day.

How to get social selling on your calendar with my “11:30″ system!

Will I Try To Sell You Something During This Training?

Hell yes! I’m in sales, that’s what I do but . . .

Of the 30 minutes I spend with you, you’ll get 28 minutes of content, I ask for 2 minutes at the end to tell you how you can get additional ideas, tips and tactics!

When?

Thursday, July 9th at 11:30 am EST and no I’m not going to be recording it so if you snooze, you lose!

Super Important . . .

Even though I’m sending this to over 30,000 people, I’m going to limit the amount of participants to 200.

Why?

First, to create a little urgency on your part and you sign up immediately. Sometimes we procrastinate ourselves out of an awesome resource.

Second, I want the number of attendees to be manageable so I can easily answer ALL your questions and even follow up questions via email after the webinar.

Where?

Your computer screen!

Reserve Your Free Seat Here!

PS If finding the time to work Social into your schedule has been challenging you, then you really must set aside the time for the this free training!

Get your free seat for this important training now

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One Way To Generate Additional Leads!

by Paul Castain on June 22, 2015

 130 free audio sales lessons

There are now approximately 2.8 billion social networking accounts worldwide and that number will grow to over 4.3 billion within the next few years.

There are over 250 million blogs worldwide as of 2014 and . . .

There are over 100 hours of video being uploaded to YouTube every SECOND!

Talk about useless info, right?

Maybe not and here’s why . . .

Just this information alone, tells us that our clients and prospects are not only utilizing social, they are leaving clues for the taking.

photo (10)

Sadly, most sales reps are so busy making cold calls that they are missing opportunities to warm them up!

Sound familiar?

Some Of Your Peers Are Crushing It!

According to a study released by Aberdeen Group, 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quota 23% more often.

Some see this as an opportunity to debate the usefulness/uselessness of the cold call, I see it as an opportunity to simply give the cold call some much needed companionship.

That’s why I created my online Social Selling Camp!

Here’s the plan . . .

In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?

In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!

In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!

In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!

In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients” We’ll talk step by step action plans, suggested templates and as a bonus, it won’t be salesy or spammy!

In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is give you a plan based on how much time you can dedicate to my system. Fair enough?

At the end of the program, you will have a powerful lead generation system!

Here’s What You’ll Get . . .

(6) 60 minute online sessions

Between sessions you’ll get a recap of the sessionCastainBanner - Copy (2)

The recording from the session (slides and all)

Worksheets

Templates

2 Bonus eBooks on Personal Branding and Social Networking

Email access to me during the program to answer any questions, bounce ideas off of etc!

When?

We kick off on Wednesday, July 15th at 11:30 AM EST. We’ll meet every Wednesday for 6 sessions.

Time out! Don’t forget that we deliver it live and then share the recording within 48 hours. Go at your own pace!

Where?

On your computer screen! Enjoy the program from your favorite chair! Or since it’s summer, join us from your favorite beach chair!

How?

There’s nothing worse than listening to some boring ass trainer drone on with stupid acronyms and useless theory.

Having trained over 10,000 sales reps, I know a thing or two about how to keep my audience engaged.

You’ll laugh, you’ll have some fun and most importantly, you’ll learn a lot of useful things!

How Much?

$495

And yes, I discount (and offer special extras) when you enroll 2 or more. Email me for special pricing paul@yoursalesplaybook.com

I hope you’ll join us!

Social Selling Early Registration

You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! If you’d rather pay by check, email me paul@yoursalesplaybook.com for details.

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

  • Check out with PayPal and then choose PayPal Credit.
  • Answer 2 quick questions and accept the terms.
  • You’ll know within seconds if you are approved.
  • Look for your PayPal Credit statement notification via email.

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A Quick Tip To Start The Week STRONG!

by Paul Castain on June 21, 2015

stronger week

In this week’s Quick Tip I play a little guitar for your listening pleasure to illustrate two points;

1) Why I can never quit my day job

2) A really important lesson I want you to own

I double dog dare ya to give it a listen and I triple dog dare ya to follow through and take the action!

Are you in?


Download this episode (right click and save)

Are You Ready To Generate Some Opportunities?

We’re just about 3 weeks out from the launch of our first ever, virtual Social Selling Camp.

Here’s the plan . . .

In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?

In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!

In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!

In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!

In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients”

In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is give you a plan based on how much time you can dedicate to my system. Fair enough?

At the end of the program, you will have a powerful lead generation system!

Want to learn more?

Click HERE!

 

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Why Social Needs To Be A Part Of Your Sales Mix

by Paul Castain on June 18, 2015

Sales-Mix

In this week’s free audio sales lesson we talk about why you need include social with your other selling activities.

Notice how I didn’t say “Use social to replace your other selling activities”? That’s because there’s plenty of room for you to have mucho tools in that selling toolbox of yours!

Many of you are leaving money on the table simply because you aren’t including social selling in your mix.

Many of you aren’t including social selling in your mix because you don’t know how to and;

Many of you don’t know how because it represents change and discomfort so what do you do;

You avoid dealing with the subject!

That’s why I’m going to go ahead and triple dog dare ya to listen to what I’ve put together for you this week!


Download this episode (right click and save)

Join Us, This Summer, On A Computer Screen Near You!

I have over 100 social selling tactics waiting for you to help you build a killer lead generation system!

I’m including real world examples of how your peers are leveraging social selling and I’m even going to take you behind the scenes and let you in on a few of my own social selling secrets.

Do you have the balls to try something different?

Click HERE for details!

Funny Young Businessman with SwimmingTrunks next to the Pool

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5 Ways To Lose A Connection At “Hello”

by Paul Castain on June 17, 2015

fail

Whether you’d like to acknowledge it or not, first impressions really do count!

I really wish more people understood that statement to the point of living it while trying to connect with someone on LinkedIn!

Here are 5 things you need to absolutely own if you want to make a favorable impression, right from hello!

1) Make sure your profile is in order BEFORE you ask people to connect! I get that you like to fish but do I really need to see a picture of you holding one? Similarly, unless you are in fact a talking dog, please don’t post a picture of a dog and while we’re at it, enough with the logos. By the way, you’re not allowed to use a logo pic on LinkedIn. Make sure your picture is professional (and recent) and presents the world with your best visual self.

Oh, and a really important newsflash . . . People will feel you have something to hide if you DON’T have a picture. I really don’t care how ugly or attractive you are, I feel a face with a name will only help. Think I’m kidding? I put my ugly mug on my profile and so far, no one has died of shock!

Make sure your profile is completed and if you write your profile in the third person just know that you’re reminding Paul of that episode when George Costanza kept saying “George is getting upset” Do you talk like that in the real world?

third person tool

Time Out: I like to incorporate “The Kitchen Table Test” to all of my messaging meaning that if I wouldn’t say it to you at the kitchen table, in a conversational manner, I won’t say it. The only time I speak in the third person at my kitchen table is after I’ve been drinking tequila.

2) Don’t let LinkedIn say your hello for you by sending that lame templated invites. Sorry to disappoint you, but relationships usually work better when we do our own talking!

What should you write?

You could start with a simple hello and why you chose to reach out to them (members of group, know a mutual contact, work in the same industry, read their contact and share their views etc).

3) If you choose to send someone that awful LinkedIn template be prepared to respond when someone like me asks you “What prompted you to want to connect with me?”

I can tell you that if you send me one of those templates and I ask you “What prompted you to want to connect with me?” and you blow it off, we’re done!

I have zero use for “connections” who are unresponsive and zero use for people who are obviously collecting a bunch of names so they can pretend their in middle school again.

4) Once you connect with someone remember your manners and respond.

One of the things I teach my clients is to send an immediate thank you email with additional contact information. At the end of the email, I have them say the following “Enough about me, where else can I connect with you?”

It would surprise you how many people won’t respond and here’s where my panties go into the proverbial bunch.

If you’ve sent me a crappy templated invite and then I have to ask you what prompted you to reach out to me and then I send you a friendly note only to get the blow off, you’ve made a sh*tty impression!

Time Out! I feel a need to be clear on something, I’m not saying that if people don’t respond in 5 minutes, we ditch them! I’m saying that it makes a really bad impression when you demonstrate both a laziness in your intro and unresponsiveness in your actions.

Please tell me where that has ever helped a great relationship get started?

5) And please underline this one. Acceptance of an invite is not an opt in for your newsletter, auto responder campaign etc.

The only thing that disturbs me more than this is the universal excuse I receive when I call someone out. They tell me that their email program automatically pulls from their inbox. So here’s a nutty suggestion, sh*t can the program.

I know, that’s why I make the big bucks!

Your turn . . .

What are your thoughts about what I’ve shared with you?

What have you experienced with others making a bad first impression with you?

Were These Tips Helpful?

I have over 100 more waiting for you to help you build a killer lead generation system! I’m including real world examples of how your peers are leveraging social selling and I’m even going to take you behind the scenes and let you in on a few of my own social selling secrets.

Perhaps it’s time for you to consider some new tools while your competitors slack this summer?

Click HERE for details!

Funny Young Businessman with SwimmingTrunks next to the Pool

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