Image result for email subject lines

“Call at 9:45 am on 8/22”

That’s the subject line of an email I received the other day.

It got my attention right away. In fact, my immediate thoughts were:

  • “Do I have an appointment that slipped through the cracks?”
  • “Someone is looking to hire me and wants to talk about my services”

Either way, I opened that email!

And the best part was that someone used this exact, same tactic on me back in September and I still opened the email!

I even wrote about it and get this . . .

I decided to use that subject line and;

I experienced a 33% increase in my email open rate!

Now, I’m not a fan of shady sales practices that trick us into opening emails, but once I opened the email;

The person formally introduced herself and said “We have never spoken, but I’m reaching out because I help companies” and then she gave me a quick overview of how she works with companies, just like mine.

She ended the email with a simple question . . .

“How does your calendar look at 9:45, on 8/22, for a quick call?”

It caught my attention.

It was honest, somewhat different, but;

There’s one thing, I’m fairly certain, this person WON’T do.

They’re probably so busy waiting for my reply, that they WON’T just go ahead and call me on 8/22 at 9:45.

Here’s a cool phrase to consider;

“I’m giving you a quick call, like I promised I would”

Here’s why it works;

  • It takes some of the “cold” out because you’re calling “like you promised you would”.
  • It shows that you are capable of respecting commitments and quite frankly, many sales reps aren’t!
  • It not only removes some of the “cold” from a voice mail, it sets up another opportunity for another promise.

By the way . . .

I’m a huge advocate of using one form of outreach to set up (and warm up) your next “touch”;

The way hers could have warmed up a follow up call.

And this whole business of “warming up a cold call” just begs the question . . .

Could one of the causes of phone objections simply be that we didn’t WARM up that cold call PRIOR to the call?

Give it a try and let me know how this works for you and if you’d like to know HOW to do it MORE effectively;

Check out our upcoming 20 Emails That Get Opened, Read and Responded To webinar.

I’m going to be sharing my file with 20 sales email templates (along with my 4 step messaging framework), this Thursday, August 24th, at 11:30 am EST.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

When?

Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?

$99

Please click HERE or the button below to join us (and to get your email templates)

Image result for animated register now button

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Image result for man not caring gif

I have some good news and some bad news about your sales emails.

First, the good news.

The average open rate for sales emails is now about 21%.

How is that good?

It used to be 18%.

And now the bad news;

That still sucks!

Let’s look at two reasons why the vast majority of our emails are NEVER even opened!

Reason #1: We’re Losing Them At The Subject Line!

So how do you capture someone’s attention at the subject line?

First, make the subject line about the recipient and their world instead of about you, your company and your widget.

Next, entice them with the preview text.

FullSizeRender

Notice how the first sentence cuts off at just the right time? Coincidence? I think not!

The brain LOVES a good mystery and has a need to resolve things. That’s why you use the preview text to encourage the reader, to read your email.

How Many Characters Comprise The Preview Text?

It really depends on which email platform the recipient is using, if they’re viewing it on desktop or mobile device etc.

It can be anywhere from 35-140 characters.

My suggestion would be to plan for 140 characters so you’re covered across all bases.

Reason #2: We’re Conditioning The Recipient NOT To Read Our Messages:

We do this by sending the same bad message, repeatedly, because we don’t have an arsenal of email templates.

Meanwhile, a really bad stimulus/response thing happens;

They see your name in their inbox (stimulus)

They proceed to disregard and delete you, WITHOUT Ever Hearing You Out (response).

More like a Stimulus/LACK Of Response thing, right?

One of the things I teach my coaching clients, is how to vary the “flavor” of their emails.

Emails SHOULDN’T be the same over and over and over again and;

We need to stop clinging to the “I want to sell you something” vibe in EVERY email!

Some suggestions;

Send them a resource.

Send an idea.

Play matchmaker and introduce them to someone.

Invite them someplace.

Ask them a question.

Embed a video with you calling them by name.

Embed a video of you taking them “behind the scenes” at your company.

How Many DIFFERENT Emails Do You Have In Your Sales Email Arsenal?

I’m going to be sharing my file with 20 sales email templates (along with my 4 step messaging framework), this Thursday, August 24th, at 11:30 am EST.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

When?

Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?

$99

Please click HERE or the button below to join us (and to get your email templates)

Image result for animated register now button

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set it and forget it

You know that place on an email where you have your auto signature?

It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!

Here’s the rub . . .

Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).

Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;

A big, loud and F’n proud” PS”!

And that’s where the magic starts!

Use a phrase that sparks curiosity, and then mention a result, product, service, etc.

Examples:

“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”

“PS Click HERE for the perfect complement to our X-1000 series?”

“PS Want to finish the year stronger? Click HERE?

There’s a lot more to this but for now, the main thing to remember is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.

Suggestion: Set a recurring alert so you remember to change it out.

Here’s the coolest part . . .

You basically forget that it’s there and go about your day to day.

Then all of a sudden you get these random replies to an email where you were talking about something else, and;

Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.

Assignment: Create a word doc with at least 6 different “PS” messages.

Sales Managers: Have your team complete the exercise and then send you their “PS” messages. Compile everyone’s messages into one word doc and then get it back to them. Next thing you know, you’ll have an arsenal of these bad boys.

You’re welcome!

IMPORTANT!

Have you registered for our 20 Sales Emails That Get Opened, Read & Responded To webinar yet?

On Thursday, August 24th, at 11:30 am EST, I’m going to teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with 20 of my best templates.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

When?

Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?

$99

Please click HERE or the button below to join us (and to get your email templates)

Image result for click here register now

 

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Sales Email Subject Lines You Should Avoid Using

by Paul Castain on August 18, 2017

what did you say

With the average open rate for sales emails at 18%, the subject line is clearly our first line of defense.

Here are 3 things you should avoid in your subject line;

Putting an “RE” or “FWD” In The Subject Line: Sales is built on trust and I’m going to go out on a limb and say that people find it hard to trust someone who just tricked them.

Time out! I once called someone out for doing this to me and they replied “Hey, I got you to not only open and read my email, you responded.” I guess they’re right but, by the same token, I could send a prospect an email using the “F” curse every other word. I bet I could get a lot or responses, albeit the wrong ones.

Here’s something to keep in mind in ALL that you do (not just with email subject lines)

Whatever you say and do repeatedly and consistently gets linked to you. Repetition therefore is the mother of brand.

Using Words (And Phrases) That Get Sniffed Out By Spam Filters: Here’s a list of 200 words you should avoid using in not only your subject lines but in the body of your email. Hat tip to Comm100 for creating this extensive list!

4U Claims you are a winner For instant access
Accept credit cards Claims you registered with Some Kind of Partner For just $ (some amt)
Act now! Don’t hesitate! Click below Free access
Additional income Click here link Free cell phone
Addresses on CD Click to remove Free consultation
All natural Click to remove mailto Free DVD
Amazing Compare rates Free grant money
Apply Online Compete for your business Free hosting
As seen on Confidentially on all orders Free installation
Auto email removal Congratulations Free investment
Avoid bankruptcy Consolidate debt and credit Free leads
Be amazed Copy accurately Free membership
Be your own boss Copy DVDs Free money
Being a member Credit bureaus Free offer
Big bucks Credit card offers Free preview
Bill 1618 Cures baldness Free priority mail
Billing address Dear email Free quote
Billion dollars Dear friend Free sample
Brand new pager Dear somebody Free trial
Bulk email Different reply to Free website
Buy direct Dig up dirt on friends Full refund
Buying judgments Direct email Get It Now
Cable converter Direct marketing Get paid
Call free Discusses search engine listings Get started now
Call now Do it today Gift certificate
Calling creditors Don’t delete Great offer
Can’t live without Drastically reduced Guarantee
Cancel at any time Earn per week Have you been turned down?
Cannot be combined with any other offer Easy terms Hidden assets
Cash bonus Eliminate bad credit Home employment
Cashcashcash Email harvest Human growth hormone
Casino Email marketing If only it were that easy
Cell phone cancer scam Expect to earn In accordance with laws
Cents on the dollar Fantastic deal Increase sales
Check or money order Fast Viagra delivery Increase traffic
Claims not to be selling anything Financial freedom Insurance
Claims to be in accordance with some spam law Find out anything Investment decision
Claims to be legal For free It’s effective
Join millions of Americans No questions asked Reverses aging
Laser printer No selling Risk free
Limited time only No strings attached Round the world
Long distance phone offer Not intended S 1618
Lose weight spam Off shore Safeguard notice
Lower interest rates Offer expires Satisfaction guaranteed
Lower monthly payment Offers coupon Save $
Lowest price Offers extra cash Save big money
Luxury car Offers free (often stolen) passwords Save up to
Mail in order form Once in lifetime Score with babes
Marketing solutions One hundred percent free Section 301
Mass email One hundred percent guaranteed See for yourself
Meet singles One time mailing Sent in compliance
Member stuff Online biz opportunity Serious cash
Message contains disclaimer Online pharmacy Serious only
MLM Only $ Shopping spree
Money back Opportunity Sign up free today
Money making Opt in Social security number
Month trial offer Order now Special promotion
More Internet traffic Order status Stainless steel
Mortgage rates Orders shipped by priority mail Stock alert
Multi level marketing Outstanding values Stock disclaimer statement
Name brand Pennies a day Stock pick
New customers only People just leave money laying around Stop snoring
New domain extensions Please read Strong buy
Nigerian Potential earnings Stuff on sale
No age restrictions Print form signature Subject to credit
No catch Print out and fax Supplies are limited
No claim forms Produced and sent out Take action now
No cost Profits Talks about hidden charges
No credit check Promise you …! Talks about prizes
No disappointment Pure profit Tells you it’s an ad
No experience Real thing Terms and conditions
No fees Refinance home The best rates
No gimmick Removal instructions The following form
No inventory Remove in quotes They keep your money — no refund!
No investment Remove subject They’re just giving it away
No medical exams Removes wrinkles This isn’t junk
No middleman Reply remove subject This isn’t spam
No obligation Requires initial investment University diplomas
No purchase necessary Reserves the right Unlimited
Unsecured credit/debt We honor all Will not believe your eyes
Urgent Weekend getaway Winner
US dollars What are you waiting for? Winning
Vacation offers While supplies last Work at home
Viagra and other drugs While you sleep You have been selected
Wants credit card Who really wins? Your income
We hate spam Why pay more?

 

Subject Lines That Are More About Your Company Than Your Potential Client’s World: One of the biggest mistakes I see in the subject lines  (and in the first 3 sentences of the body of the email) is too much “me” and no “them”.

Examples:

Putting the name of your company in the subject line

Putting the name of your product or service in the subject line

I want you to imagine, sending and receiving north of 120 emails per day and having to make a quick decision as to which emails get read, and which ones get disregarded and deleted.

Then I want you think which type of email subject line would appeal to you more;

A subject line that addressed you, your company, your industry, your competitors or

A subject line that talked about mine.

So there you have it;

3 things to avoid say and doing in your subject lines.

Can I make a suggestion?

If you haven’t signed up for my 20 Sales Emails That Get Opened, Read & Responded To webinar, please reconsider!

On Thursday, August 24th, at 11:30 am EST, I’m going to teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with 20 of my best templates.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

When?

Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?

$99

Image result for get started now button

 

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T-Minus 6 Days Until A BETTER Sales Email

by Paul Castain on August 17, 2017

Image result for emails

We’re a little less than one week out from our 20 Emails That Get Opened, Read & Responded To webinar.

Here’s the plan;

It all takes place on Thursday, August 24th, at 11:30 am EST. I’m going to teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with 20 of my best templates.

Here are just a few of the emails we’ll discuss;

  • The 2 emails that generate a sick amount of appointments for me each week.
  • The one email (with 12 different variations) that reduces doubt, skepticism and objections.
  • The email that demonstrates your expertise.
  • The “Little Big Horn” email.
  • 2 emails you MUST send to your LinkedIn network.
  • The “Social Clue” email.
  • The “Disappearing Prospect” email.
  • An intro email (with 30 different variations).
  • The “Reverse Call To Action” email

When?

Thursday, August 24th, at 11:30 am EST.

Can’t make it that day?

Sign up anyway and I’ll send you the webinar replay. View any time over the next 60 days.

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas. 

  • Worksheets
  • Webinar Replay
  • My personal sales email folder with 20 templates!

How much?

$99

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