A Salesman Walks Into A Networking Event . . .

by Paul Castain on October 26, 2014

A salesman walks into a networking event and approaches someone.

He doesn’t say a word, no greeting, no “Hi my name is ______” he simply hands the person a piece of paper with one sentence written on it and walks away.

He approaches someone else and does the same thing!

He continues doing this for the duration of the networking event and then wonders why no one responded to him.

He leaves and returns to another networking event the next day and does the exact, same thing.

Eventually he writes off networking as unproductive!

Want to know what he had written on that piece of paper?

“I’d like to add you to my professional network!”

Kind of silly for him to think that he could just walk over to a stranger and hand them a piece of paper, never greet them or interact and expect results, right?

Well that’s what you’re doing on LinkedIn when you send those lazy ass invitation templates.

You know . . .

“I’d like to add you to my professional network”

No note!

No greeting!

And not a very SOCIAL approach to SOCIAL Networking!

People like to blame this on the LinkedIn app or the “People you may know”feature because they don’t allow you to customize the invite.

Here’s a crazy thought. . .

Don’t use those things!

Somewhere along the line someone sold you a bill of goods that made you think its acceptable NOT to be SOCIAL when you embrace SOCIAL networking.

Maybe they told you that this is a numbers game and that you should amass a large collection of names instead of taking the time to connect properly?

Perhaps its time to rethink that philosophy and politely call out those people sending you that God awful LinkedIn template disguised as an actual invitation to connect?

When I get them, I respond with “What prompted you to want to connect with me?”

No answer? No hard feelings but I won’t connect with you!

Like you, my time is valuable and its a poor use of my time to spend it on those who lack manners and who make it a habit of remaining silent with their network.

Any way, how’s that for a rant and a half? :)

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Click HERE for the details and to ROCK those emails you’ve been sending!


A Quick Tip To Start The Week Strong!

by Paul Castain on October 26, 2014

This week’s quick tip could dramatically change your trajectory!


Because if you’re like most people, you aren’t doing this one simple thing as a matter of fact, I’m willing to bet you will fail to do it unless, you take a few short minutes to listen to this free audio tip!

Go ahead . . . I triple dog dare ya to scroll down and listen to it!

The Emails That ROCK Webinar Is Now On-Demand

For those of you who couldn’t make our Emails That ROCK webinar on the 16th, you can now catch it on-demand.

Click HERE for the details and to ROCK those emails you’ve been sending!

Download this episode (right click and save)


One Thing I Do Every Weekend

by Paul Castain on October 25, 2014

I’m very selfish about my weekends.

I try my best to avoid business emails. I believe those sending them to me understand that I have a life and for those who don’t, I guess I can make a note to care what they think.

I try my best to limit the amount of Castain Training Systems stuff that I do and I make sure I spend as much of that time hanging out with my family and doing the things I love to do.

Recharging is a good thing!

There is one thing, however, that I schedule every weekend and I schedule it early BEFORE the wife and kids get up. This way, our time doesn’t suffer and I can still get my time in the bank!

It’s my development time!

During this time I’ll listen to Podcasts, CDs, read books, business magazines and I make sure I have my handy/dandy journal nearby to capture all the golden nuggets.

And now that my kids are older (one is away at college) and liking what experts call “endless amounts of sleep”I try to put in a little extra learning time.

This time of year it’s beautiful in NY, so I try to take it outside with a cup of my favorite coffee, a fine cigar with a nice campfire.

But here’s the point …

We all have good intentions when it comes to getting better at our craft but . . .

We’re also really good at making excuses about how busy we are!

Sadly it never seems to be the right time to schedule some personal development time;

And yet we make time to watch football games and The Walking Dead  every week.

You never know where your next great idea will come from but . . .

You limit the amount of good ideas that come your way when you’ve shut off your mind to the possibilities!

That’s why I think you’re worth schedule that appointment each week with yourself!

Any way, I gotta go.

I have a podcast to listen to and a really awesome cigar that isn’t going to smoke itself! :)


The Emails That ROCK Webinar Is Now On-Demand

For those of you who couldn’t make our Emails That ROCK webinar on the 16th, you can now catch it on-demand.

Click HERE for the details and to ROCK those emails you’ve been sending!


A Joke About A Bank That Stole The Sale

by Paul Castain on October 24, 2014

A young man walks into a bank wearing a hoodie and tries to cash in a bunch of change.

The Teller asks him if he has an account.

He replies “No”

The Teller informs him that there’s a fee if you don’t have an account and asks a simple question “Would you like to open an account”

The young man says “Sure” and immediately transfers $5,000 from his account at a competing bank. The conversation then transitions to business banking because the young man in the hoodie is also a young entrepreneur. Go figure.

He tells his dad about this (his dad is a good looking bald sales trainer by the way) and as fate would have it, his dad is unhappy with his bank and sets an appointment to move his business account and one of his personal accounts.

So, Where’s The Joke You Mentioned In The Title Of This Post?

The joke is on the bank’s competitors who . . .

Didn’t remain dedicated to their sales process (if they even have one)

Perhaps the joke is also on the people who lacked the balls to ask for the order?

The joke is also on the people in that bank who prematurely disqualified my son as a potential customer or even having parents who could be.

Oh, and the joke is also on YOU if you’re a tad guilty of doing these things too!

The joke is on ME if I don’t do what that bank so brilliantly did.

So let me ask you;

Do You Find Value In This Blog?

If you’ve been enjoying the content on this blog and over on my podcast, then perhaps we should be working together?

Click HERE to learn how I work with sales reps and organizations. Email me for my speaking rates and availability paul@yoursalesplaybook.com


I’m A Little Disappointed!

by Paul Castain on October 23, 2014

Hopefully you’ve figured it out by now that I’m not here to kiss your ass and tell you everything is going to be alright when it isn’t, right?

Sometimes I need to offer a free tap on the shoulder and it’s up to you if you want to take the coaching or get your panties in bunch over it.

So here goes . . .

I offered a tip earlier today and a free one at that.

It was an audio tip on a topic that I know you all are interested in (the phone)

While many of you read the post, many couldn’t be bothered to invest 3 minutes in themselves to listen to something that can help them.

And no, Uncle Paul’s wittle feelings haven’t been hurt but I am concerned.

I’m concerned because if you aren’t going to part with your cash to get better and if you aren’t going to part with 3 minutes of your time to get better . . .

Then I’m wondering how you will grow and adapt going forward?

Here’s the link again.

No hard feelings but you might have some priorities to rethink.