The "Story" Of Social Media

Posted September 23, 2010

he story of social media isn’t a tale that begins with a “once upon a time” or even with a Jedi like “A long, long time ago, on a fan page far, far away” The story is so much more profound than that. One might argue that the “story” of social media is the content we … continue reading »

The Opportunities Are There Dude!

Posted September 23, 2010

Sometimes we confuse a lack of opportunity with opportunities that are there but we just haven’t found yet. This week’s 2 minute sales tip jumps all over that concept! Invest 2 minutes in yourself by checking out this audio and then . . . Let’s get out there and sell something gang! Powered by Podbean.com … continue reading »

When Life Throws You Curves . . .

Posted September 22, 2010

Life throws you curves but you learn to swerve – Rascal Flats Looks like the dude in the picture didn’t swerve, huh? Can I get a group “Ouch!”? Seems like lots of curves being thrown at us these days from personal challenges to client challenges. Just to make it interesting, I’m sure there’s a curve … continue reading »

Selling Power Begins With Powerful Sales Leadership!

Posted September 22, 2010

I had an opportunity to attend the Selling Power Sales Leadership Conference the other day and wanted to share some of my take aways! Note: For those of you who might think Sales Leadership doesn’t apply to sales representatives, I would invite you to think differently. Leadership is not only exercised on a personal level … continue reading »

And The Winner Of The Worst Sales Pitch In The World Goes To…

Posted September 20, 2010

This is a guest post from my friend Marcus Sheridan. Yep, I finally have found him. After months of study, interviews, and analytics the decision has been made. So without further ado, the winner of the worst sales pitch in the world goes to…(insert drum roll here please)…. Ray…..aka Mr. SEO Expert Solicitor Guy!! I … continue reading »

Rethinking The Competitive Construct!

Posted September 19, 2010

How do you view your competitors? Do you respect them? Hate them? See them as taking food off your table? I once did a consulting project for a very successful entrepreneur who told me “Every business needs an evil empire to conquer. It drives everyone’s performance.” That’s certainly one way of looking at it! Today, … continue reading »

It's All About "YOU"!

Posted September 19, 2010

Sometimes we travel the better part of a lifetime searching for something while doing our best to avoid other things. Today, I’ve thrown out the business part of the Playbook and have replaced the pages with content that is exclusively for and about you! So pull up a chair and grab a cup of coffee … continue reading »

When Its Time To "Stop Time"!

Posted September 18, 2010

I was running the other day at 90 mph with (gusts up to 120) when a text message came in from my wife who was also running aggressively. I’d love to tell you it was some warm and fuzzy “Love ya darling” message, but my wife and I generally don’t roll like that. Little did … continue reading »

What To Do When It Gets "Weird"

Posted September 16, 2010

Imagine, if you will, a meeting with a potential client. Everything is going well. You are well prepared, your questions are on point and then it happens. The prospect throws a left hook at you in the form of an uncomfortable question and things get mighty weird! It could be a question about something your … continue reading »

Deceptive Prospecting Isn't Bueno!

Posted September 15, 2010

Did you ever give serious thought to the impression you make when approaching a prospect? I mean, we’ve all heard that it can take as little as a few seconds to make a good first impression. No revelation there. Right? How about a bad first impression? How long does it take to undo one of … continue reading »

Paul Castain
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