How I Write The Sales Playbook Blog

Posted October 12, 2011

I’ve been getting a lot of emails lately along the lines of . . . “How do you come up with your content?” “How do you find the time to create as much content as you do” So here goes . . . Inspiration Sources: 1)   I Leave Nothing To Chance When It Comes To … continue reading »

Annoying Relatives Inviting Themselves Over For Dinner

Posted October 12, 2011

You meet someone at a networking event, you exchange business cards and next thing you know their newsletter appears in your inbox. Perhaps it didn’t happen that way . . . Maybe you agreed to connect on a social network? Who knows how it happened but its not a smart practice. Whether you and I … continue reading »

"Scouting Ahead!"

Posted October 11, 2011

I remember the day when I regained my confidence enough to set a goal that would take a tremendous amount of effort to attain. It was a goal that I literally threw away when I had mentally given up. It was that trip to Disney I wanted to take my family on one day. The … continue reading »

Forgetting To Flip The Sign On Linkedin!

Posted October 10, 2011

Imagine a potential client showing up at your shop only to shake their head and walk away. In their defense they tried the door . . . and it was locked. The blinds were drawn but they thought they saw movement. Then they realize its like 11:00 am and you even forgot to flip the … continue reading »

How To Increase Your Efforts x 250!

Posted October 10, 2011

I’ll tell you but you must promise me (via pinkie swear) that you won’t disrespect the process! You will be tempted to dismiss this because its not a big, glamorous, cool technique. Alright, I warned you! 1) Decide What You Want 2) By Sunday evening each week . . . create 1 action a day … continue reading »

Confessions Of A Recovering "Youknowaholic"!

Posted October 9, 2011

There is nothing that distracts or screams “Unprepared” and “Lack Of Confidence” more than an over abundance of “you knows” in your speech! In this week’s podcast, we’ll raise your awareness by including other “filler words” along with 3 very simple things you can do to communicate with a higher degree of IMPACT! Note: I … continue reading »

If you want clarity . . .

Posted October 8, 2011

Then slow down long enough to question that which you wish to be clear on. You might also want to tell your ego to go wait in the car because it will surely get in the way as its job is to protect you. It’s never a bad time to give yourself the gift of … continue reading »

One Man's Journey To The Brink!

Posted October 7, 2011

There are parts of my story that I have openly shared and there are parts, that I choose to keep buried away for safe keeping. I’m not sure what compelled me to write this, but I’ve learned that when the feeling is there, I need to go with it. As many of you know, I … continue reading »

Thank You Steve Jobs!

Posted October 6, 2011

I hesitated to write this today because I’m not one who likes to jump on bandwagons and then I realized that was exactly why I had to write this. I’d like to take you back to a younger, thinner and less balding version of myself circa 1984. I was sitting in a college classroom in … continue reading »

The Hypocrisy Of The “Social” Media Expert

Posted October 5, 2011

There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely. They miss the “Social” part completely. They broadcast but they do not interact with their audience. Their audience “@” messages them on Twitter but they do not respond. They have followers . . . but … continue reading »

Paul Castain
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