All About The Money vs All About The Client

Posted May 3, 2012

Someone pursued me for a while to do business with them and quite frankly . . . I think they did a great job! So great, that I signed up for their service. I noticed that once I signed up, I would get various things that equated to upgrading and spending more money with them … continue reading »

15 Ways To Facilitate A LinkedIn Discussion

Posted May 3, 2012

1)    Don’t Post And Run: By far one of the quickest ways to look like a tool. Call me crazy but I actually have this as one of our rules in my Linkedin group. Aside from bad manners, your discussion has a greater chance of dying and dropping off of page one which doesn’t do much for … continue reading »

3 Ways To Leverage Holidays In Your Sales Mix

Posted May 1, 2012

Want a cool way to stand out with your prospects/clients? Try leveraging holidays in your sales mix! Here are three quick and easy ways for you to make it happen! Leverage the holiday as a an opportunity to change up your messaging. For example, you could send cards out on to all the Moms that … continue reading »

How Others Perceive You

Posted May 1, 2012

Whatever you do, repeatedly and consistently over time gets linked to YOU. This can be a good thing or it can be a bad thing. The bad part of this is that you might be in a situation, right now, where you are being misunderstood by . . . Your prospects Your customers Your teammates … continue reading »

Paul Castain
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