Month: July 2024

The other day, I brought my car into the shop, but nothing (to my knowledge) was wrong with it. Crazy, right?  Not really, because I brought it in for a tune-up, but in theory; Why, would I do that, when the vehicle is running just fine? Because it helps to keep the car running and … continue reading »

There’s something all the influencers are saying you should NEVER say during a demo; I say bullshit! Right-click HERE to download this episode or have a listen via the audio player below. You can also listen to this episode via your favorite podcast platform.

We’ve all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you have nothing specific? Better check out this week’s episode of The Sales Playbook Podcast to find out! Please click HERE to download this episode or have a listen … continue reading »

I can’t say that I’ve ever loved making cold calls. In fact, I’ll go a step further, and tell you that there were times in my career when I avoided prospecting altogether because I hated cold calling! I avoided it earlier in my career because the thought of doing any 1 thing for an extended … continue reading »

I’ve been leveraging a super simple system that’s helped me generate at least 3 appointments each week since I started using it back in 2010. When I say “at least 3 new phone appointments each week” that’s a minimum. My average client generates 5-7 appointments using the step-by-step method I’ve detailed in this report. I’ve … continue reading »

How your prospects regard you can influence their behavior and; Can make or break the deal! But HOW do you influence that? In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Click HERE to download this episode or have a listen via the handy/dandy audio player below. How To Close MORE … continue reading »

I came across an interesting cold email template and I wanted to share it with you. I’d like for you to read it and then I’ll share what I like about it. Hi (Name), Did you have a chance to check out the info I sent you last week? I know, you’re probably thinking But … continue reading »

Want to know how you can increase the probability of a decision-maker taking your call? Send A “Potato Chip” Email! Do you know the deal with potato chips? You can’t eat just one, so you need to use them in an email (before a call to a potential client). Ways to present a “potato chip”; … continue reading »

I have 3 email templates that have been generating a ton of appointments for my coaching clients. These 3 email templates are part of 4 simple steps YOU can take to get similar results, and; You can download them for FREE by clicking HERE You get the first step (and the first free email template) … continue reading »

I want to share something that appeared in my inbox minutes ago, and; It’s the type of email that I will NEVER even open. First, here’s how the preview text appeared; The preview text tells me that they are sending me the exact, same, email, that I had zero interest in a few days ago. … continue reading »