I passed an interesting billboard the other day that really made me think about what to do when you’re the small company in a sea of giants.

The billboard was for a restaurant and the headline read . . .

“Under A Billion Served!”

Quite frankly, I thought it was downright brilliant because they worked with what they had with grace and a side order of humor.

And when “size doesn’t matter” a company’s rank within an industry certainly does; unless you flaunt it like Avis did!

Sometimes we’re so busy being the underdog that we miss an opportunity to actually leverage it!

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