I see it time and time again.

Somebody sends an invite.

It’s accepted and then . . .

It’s quickly mistaken as a green light to . . .

Spam, launch into infomercials or perhaps some implied opt in for newsletters and such.

Please hang your head if you’re doing this because it’s really wrong and somebody led you to believe this is “Social Selling”

It’s not and . . .

There’s absolutely nothing social about it!

I’m seeing this more and more and quite frankly it’s wrong on so many levels.

1) It pisses people off! Why? Because when they accepted your invite, they did so in good faith . . . not to be immediately pitched!

2) When you don’t get results this way (and I’m willing to bet that you won’t) you’ll most probably blame the venue or perhaps the whole notion of “social networking”, “social selling”, “sales 2.0″ or whatever you’d like to call it. That’s unfortunate because it’s really a powerful weapon in your arsenal . . . provided you know how to use it!

I’ve said it time and time again and it’s worth repeating . . .

It’s about courting your network not . . .

“Hi, I’m Paul will you marry me?” or worse yet . . .

Coming across like the creep in the bar looking to hookup! (and probably the type of dick who doesn’t even leave cab fare on the night stand for ya)

If you haven’t bought into that or if you’re in a major rush . . .

Go back to making 300 dials per week and complaining about how nobody takes or responds to your phone calls.

Adapting to the new way people are buying is a good thing!