If you’re like me and you travel quite a bit, you know that those safety instructions at the beginning of the flight aren’t the most entertaining.

In fact, many of us tune it out because . . .

1) They’re boring

2) We’ve heard it all before

And yet, God forbid there’s a problem on that flight and we could easily regret our innocent little bout of not paying attention.

Virgin America Airlines recognized this and decided to do something about it by putting out this in flight video.

It might not be your style but you have to admit . . .

It’s different and there’s something funny about “different”

People are always looking for the “difference” as in “What’s the difference between this airlines and that one?” or “What’s the difference between your widget and the other guy’s?”

People buy difference!

And here’s the thing . . .

If Virgin America could make that damn flight safety thing more interesting, entertaining and different;

Then perhaps your messaging could benefit from it too.

Unless of course, you’re one of those companies that loves to say things like “This is the way we’ve always done it”

The world is in desperate need of a little rarity called “A breath of fresh air”

I just gotta ask . . .

Why aren’t we working together yet?

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