Every once in a while, when business isn’t where we’d like it to be, things tend to get to us.

I was speaking with one of my clients the other day and he expressed how frustrated he was with the lack of response he was getting on emails, calls, blog posts etc.

He joked with me and said . . .

“I wish I could shake these people and say ‘Hey YOU, how about responding for a change!”

Of course, it’s not something we could ever do, but I know (and I think you know) how he feels.

For many of us, we believe strongly in giving but when those you are giving to fall silent, you question if you’re doing the right thing or if the damn thing is even appreciated.

Two Productive Ways To Look At This

1) Perhaps your message isn’t as good as you think it is!

Maybe you need to step back (as I often do) and look at what your communicating and how you’re delivering that message!

Just out of curiosity . . .

When was the last time you stepped back and evaluated your messaging?

Those emails, things you’re communicating via LinkedIn, voicemails, blogging etc.

Channeling the frustration from an audience who isn’t responding into something more productive, and might keep you from doing something dumb! Like getting sh*tty with people who aren’t responding to you!

2) The World Is Now Comprised Of Consumers Of Content Who Like To Remain Silent.

Thanks to all the data we’re consuming on a daily basis (34 Gigabytes according to a recent study) most people consume and like to remain silent. They have become . . .

The New Silent Majority!

I’ve seen it here on this blog, in my LinkedIn group, with my network etc.

People love to put their head down and remain silent!

Patience Grasshopper!

I don’t tell you this so we can create a mob of pitchfork and torch wielding citizens ready to storm the gates of our prospects, I tell you because . . .

You have to do something that’s incredibly hard for us “Type A’s” . . .

Remain patient!

You don’t have to be getting comments, responses etc in order to be making an impact.

And you certainly don’t have to be getting comments, responses etc in order to be considered valuable to your network!

What say you?

What are your thoughts about this or would you rather remain silent about people remaining silent 🙂

I help sales reps, sales leaders and business owners SELL MORE! For more information on my services, click here. For information on my speaking rates and availability, please email me paul@yoursalesplaybook.com