What would you like it to be?
What do you want to be known for?
How do you deliver value?
What’s the (insert your name here) difference?
What do you hope they never say?

The answer to those questions (and many more by the way) are what comprises your personal brand.

Today’s Reflection: Answer those questions above. Get clear on who you want to be known as. What do you want to be known for?

What is the (insert your name) brand?

Check out this article from Fast Company magazine. It’s by Jedi Master Tom Peters and was way ahead of its time. http://www.fastcompany.com/magazine/10/brandyou.html?page=0%2C0

They say the average person spends more time planning their family vacation than their life. I would venture to say that the same is true for our personal brand.

Set aside some time this week, put pen to paper, fingers to keyboard and plan your incredible new brand for 2009!

Happy Branding!