I think all of us are really guilty of that familiarity thing.

We think because we hear it, and see it and talk about it all the time, the rest of the world  . . .

Understands it and has connected the dots

Is sick of hearing about it because everyone is saying that but . . .

More often than not we miss golden opportunities.

Such was almost the case with something I had been tripping over lately that resulted in $20,000 in revenue in 2 weeks!

Here’s What Happened . . .

As someone who takes credit cards as payment for my online courses, I get emails about programs PayPal is offering.

One of them, has been in place for a while and they just recently changed the name of it.

It’s simply an option for people to buy now and pay later.

Truth be told, I had stumbled across this so many times that I just didn’t pay it any mind; until about 2 weeks ago when I decided to educate my audience on it.

All I did was put the following instructions beneath the payment options on my website and at the bottom of any announcements for our upcoming online courses (in email blasts and in blog posts)

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

• Check out with PayPal and then choose PayPal Credit.
• Answer 2 quick questions and accept the terms.
• You’ll know within seconds if you are approved.
• Look for your PayPal Credit statement notification via email.

I noticed an immediate increase in sales and I received emails from about 15 people telling me they just signed up and thanking me for helping them make it happen.

Then there was this crazy email where someone said they still couldn’t afford it but had passed the payment info along to her boss.

Next thing you know, her boss agreed to fly me out and deliver a customized version of my online course.

All because I was willing to see something through the eyes of someone who would be experiencing it for the first time.

We’ve all heard the saying “Familiarity breeds contempt”but too many times, for us sales folk . . .

Familiarity breeds NO attempt

Are You Ready To Bring Your Sales Up A Notch (or 3)?

Then at least have a quick look at these online programs launching this month!

Our next online sales program starts September 24th! Click here for details!

Our new How To Hunt More Effectively program starts on September 17th. Click here for details!

And yes, I discount for 2 or more. Email me for special pricing paul@yoursalesplaybook.com

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

• Check out with PayPal and then choose PayPal Credit.
• Answer 2 quick questions and accept the terms.
• You’ll know within seconds if you are approved.
• Look for your PayPal Credit statement notification via email.