Paul Castain's Blog

Our Problem Is That We Think In Extremes

Posted December 6, 2014

I was speaking with one of my coaching clients recently about keeping up appearances during the holiday season and the response was “But then you can’t enjoy the holiday season”

Great point but who said you can’t enjoy the holiday season?

Who said you have to work 24/7.

Why couldn’t you do both?

I was talking with someone else about balancing their sales activities between hunting new business and servicing existing accounts and the response was “If I focus on bringing in new business, my existing accounts suffer”

Great point, but why can’t you create a schedule that helps you balance?

Why limit yourself to a mindset that puts one vs the other when you clearly need to work both?

I was facilitating one of my mastermind groups and the topic of embracing LinkedIn as a selling tool came up.

A VP of Sales made the point that he’d rather have his reps picking up the phone.

Who said anything about having to give up the phone to embrace LinkedIn? Can’t they both exist together as part of a well balanced sales mix.

Here’s The Point . . .

All of these are examples of thinking in extremes or quite simply . . .

Limiting yourself to “one vs the other” thinking.

I bet you if you stopped to take a look at your sales beliefs, habits and practices you might find some opportunity for “all of the above” instead of one vs the other.

As you prepare for 2015 embrace a theme of options instead of self imposed limitations!

Thoughts?

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