Paul Castain's Blog

A Simple Email That Will Make You An Instant Hit!

Posted September 22, 2015

when I write about cold calling

It’s super important that your network, your prospects, your potential customers, see you as valuable.

When people see you as valuable, they continue to open your emails, take your phone calls, buy from you and let us not forget . . .

Refer you!

There’s a really simple email, that I’ve been sending for about 6 years now.

Pretty much every time I send it, the recipients are excited, grateful and as a bonus, respond to me!

Before I show you, word for word, how it reads, we need to make a pinkie promise that you aren’t going to dismiss it because of it’s simplicity and you sure as hell better not give me any of that “I know that” crap (especially if you aren’t doing what you supposedly “know”).

The email is sent to two people I think should know each other with the hopes that they will grow a relationship and hopefully help each other in some way (buy from each other, refer each other, bounce ideas off each other etc).

In essence, I’m playing matchmaker

When you play matchmaker, you are truly adding value to your relationships! And when you add value to your relationships, you become valuable!

Here’s that email . . .

Hi John and Mary.

John meet Mary, Mary meet John.

I was thinking about you both and more specifically why you should know each other!

Mary (say something about Mary).

John (say something about John).

I hope you will take the time to get to know each other.

I’ve done my part . . .

The rest is up to you.

Paul

That’s the whole email.

Short, sweet and super effective!

Use this email with your LinkedIn network.

Your traditional networking efforts.

Your clients

Your prospects.

People you buy from.

Not only will it make you more valuable, people have this crazy habit of wanting to reciprocate, so you just might experience an influx of referrals! I know I have!

By the way, how many times a week do you get emails like that?

And that’s my point!

Its yet another way, for you to stand out, in a world filled with “me too” sales reps!

Standing Out Is The Key

If you agreed with that statement, then why aren’t you doing the things that get you noticed?

Why are you doing the same, exact things your competitors are doing to get the attention of a busy buyer?

In your defense, it might be that you simply DON’T know how!

That’s reason #1,000 why you should have a look at my How To Hunt More Effectively online course.

I have 100 ways for you to stand out, get noticed and create more opportunities!

And my advice would be to do it today BEFORE enrollment ends at 6:00 pm EST.

Click HERE for details, a course outline and pricing!

 

 

 

Paul Castain
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paul@yoursalesplaybook.com

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