Paul Castain's Blog

Sales Reps Are Leaving Money On The Table

Posted September 29, 2015

Money on the table Facebook

Everyone has their preferred venue of communication and yet, many of you, continue to cling to the phone and email without embracing additional forms of outreach.

Some of you continue to cling to the phone and email because it’s what YOU prefer.

Your prospect doesn’t care what YOU prefer!

Some of you continue to cling to the phone and email because you get results that way.

This one is misleading because on the surface, it looks like you’re doing the right thing but below the surface, there’s a whole world of additional opportunity you’re missing . . .

Because you settled and then closed your mind off to additional forms of outreach.

Things Have Changed!

With almost 3 Billion social networking accounts worldwide

250 million + blogs

The average person consuming 100,000 words of content each day (that’s a novel and a half by the way)

The average person checking their smartphone 150 times each day

It’s pretty safe to say that your buyer’s attention is moving away from the days when it was just about the phone and just about email.

Please Understand This Simple Truth . . .

It’s also REALLY safe to say that they are leaving clues, that you are missing . . .

Simply because you aren’t willing to show up where they’re showing up!

And its REALLY REALLY safe to say that because they’re showing up on the various platforms, and you’re not;

You’re missing opportunities to turbo charge the heck out of that phrase we all like to beat to death.

You know . . .

People like to do business with people they know, like and trust

I want to be clear about something that’s really misunderstood.

Nobody is telling you to stop calling and stop emailing.

I just think it’s time for you to increase your opportunities!

What Are You Going To Do About It?

The challenge for many of you is that you’d like to start using platforms like LinkedIn and Twitter but you just don’t know how.

My advice would be to search my site for keywords like LinkedIn, Social Selling, etc. I have lots of free resources for you.

We also have a new, on demand, course designed to help you sell more via your social network if you click HERE!

sell-more-via-your-social-network

Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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