Paul Castain's Blog

What Every Sales Rep Should Do If They Hate Making Cold Calls

Posted December 8, 2015

Composite image of santa on his red phone

Somehow, all the “manly men” types have done a really good job of making those who hate the phone feel like slackers.

While I disagree with the majority of their comments, I DO, wholeheartedly agree, that sooner or later, it all comes down to a phone call.

So what do you do if you absolutely HATE making cold calls?

First off, don’t call cold! Get better at getting warm intros and referrals. Perhaps you could actually utilize all those names on your screen that some refer to as a “LinkedIn network”.

Make A Decision Already And Stop Stalling!

Dr Piers Steel conducted a 10 year study on procrastination where he found, that at the core of procrastination, is a fear that we can’t do the task in the first place. So if you find yourself in a continual, “I’ll do it later” mindset, perhaps it’s time to stop stalling but not necessarily doing the old “Just Do It” thing either. I think it’s better to decide what role (if any) outbound calls will have in your sales mix. Decide, be at peace with your decision and get to work already. If you decide to have outbound calls as part of your sales mix, get it on the calendar and and then keep that appointment with yourself!

The other way (perhaps the way you’re doing it now) puts you in limbo by clinging to lots of safe, avoidance type of activities . . . and that puts a whole lotta nothing in your pocket!

Get Help! Is there someone on your team who’s getting the results you want? Perhaps you could observe and listen in? Perhaps they could listen to you and offer some tips. How about your manager? Could they offer some help? Have you asked them for help?

Important Note: Why don’t you really get serious about getting better with the phone and join us for our Prospect Like A Pro online course? Click HERE to check it out!

Support Your Calls With Other Types Of “Touches”.

Think about a military strike where ground forces go in. They typically won’t do so without air and sea support. Calling should be no different so make sure you’re supporting your phone efforts with other types of touches. This way people have some type of clue as to who the hell you are.

Engaging other types of “touches”also supports how you are wired as a sales rep which can best be described as “ADD on Steroids” We aren’t wired to do one thing for long periods of time, people who like that stuff typically opt in for a desk job.

So what if you were to set a timer and make some calls. When the timer goes off, you move on to a different type of touch again utilizing a timer. Then go back to making some calls etc, etc.

Note: Next week, we’ll be talking about 70 Ways To ROCK Your Sales Emails. Perhaps you could join us? Click HERE to learn more!

In our January 20th How To Hunt More Effectively program, we’re going to talk about supporting the phone with other types of “touches”. I’m going to share how you can complement the phone with things like snail mail, FedEx, Email, Social Networking, Traditional Networking, Creative “Door Openers”, Referrals etc. Click HERE to learn more!

Focus On The Types Of “Touches” That You Do Well!

Somewhere, in some ancient self improvement manuscript, we were all sold a bill of goods that we have to focus on areas where we suck. I agree only partially but overall, I think it’s a dangerous philosophy because if I’m always focused on areas where I’m just not good, the areas where I kick ass suffer. In other words . . . why the heck would I dedicate an inordinate amount of time to the phone, if I bring home the bacon quicker via other types of “touches”?

This is where managers might need to back off a bit. Let’s stop force feeding reps our way and try to work with them in a way that fits THEIR style. The results might amaze you!

I’m not saying we should avoid opportunities for growth, I’m saying that we need to be realistic and NEVER hold strengths hostage while we focus too much energy on weaknesses. Are you holding your strengths hostage?

So there you have it, several things you can do if you hate making phone calls but unfortunately, they are totally useless to you . . .

Until you get off your ass and take action!

Registration For Our Prospect Like A Pro Program Ends Today!

Have you enrolled yet?

If not, here’s what you’re about to miss, when we launch tomorrow . . .

  • How To Triple The Amount Of Referrals You’re Getting And Get More Warm Introductions
  • How To Find Buyers Who Are 400% More Likely To Buy NOW
  • 6 Places To Look For Business That You’re Missing Right Now
  • How To Create A Communication Plan That Gets Your Prospect’s Attention
  • How To Replace “Gatekeepers” With Willing Assistants
  • How To Create A More Compelling/Objection Resistant Opening Statement
  • How To Engage Your Prospect In A Conversation Instead Of A “Pitch”
  • How To Handle Typical Objections To Get MORE Appointments

For more information, Click HERE

Registration closes today, December 8th!

Paul Castain
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