Pop Quiz . . .
You send an email, to someone you’ve never spoken with and they don’t respond. What’s you’re next move?
If you replied, “I forward the original email with a comment like ‘What are your thoughts?'” please hang your head, because that’s exactly what you SHOULDN’T do.
Why?
a) It lacks creativity and its lazy, I mean, you couldn’t come up with another email or better yet, a different type of touch?
b) Whether you intend to do it or not, a forwarded email has a certain “Hey dumb ass, respond to my email already” feel to it.
c) Since way too many of your peers are doing this, its too much of a “Me too” email. And you’re so much better than “Me too”!
So what SHOULD You Do?
Well hopefully you completed the exercise I offered you in this FREE audio sales lesson. If not, then you should do the exercise so you increase your “sales touch arsenal”.
Having said that . . .
If you are insistent on following the last email, with another email, change the flavor of it. In other words, don’t say the same, identical thing. Note: When you do that, you condition people NOT to read your email. Why would they?
Consider sending along a resource that can serve them. How about forwarding an idea, no strings attached? How about playing matchmaker and introducing them to someone who could buy from them, help them, open new doors for them etc?
The point, is to stop repackaging the old “I would like to sell you something” and the old “I’d like to set up a brief appointment with you to sell you something” message. Nothing wrong with those messages, especially since we aren’t looking to get “friend zoned” but there’s zero value, when that’s the gist of EVERY message.
Next, realize that there are other forms of touches that you absolutely MUST incorporate into your overall sales mix.
Why?
Well, for starters, if you’re clinging to email and meanwhile your potential client is a phone person, you’re screwed.
The same can be said if you prefer the phone and meanwhile your potential client prefers social channels.
It’s never about what YOU prefer, its what THEY prefer.
Mixing up the types of touches respects that and improves your odds.
Mixing it up also helps to keep the courtship interesting and “interesting” helps people stay interested enough to go the distance of the courtship.
I would also submit that changing it up also helps you become less predictable to your potential client.
One of the things I teach the participants in my online courses, is to have a pre meditated “map” of touches at the ready. This way, there’s no guesswork and certainly none of that lame forwarding the same sh*tty email stuff.
And please, please, please and please, give your “touches” (and your potential clients) a chance to breathe. You’re allowed to put some space between each “touch”!
If you’d like to REALLY bring your email skills up a notch, come join us, this Thursday, the 17th for our 70 Ways To ROCK Your Emails webinar.
Can’t make it this Thursday, well that’s no excuse, sign up anyway! We record all our webinars and send out the recording (slides and all) to everyone within 24 hours!
Click HERE to learn more and to reserve your spot.
And stop procrastinating . . .You know those emails you’ve been sending could use a little love!
