I was finishing up a book recently by Dan Kennedy where he referenced an interesting scene from Boardwalk Empire.

Hardeen Houdini (Harry’s Brother) was talking with some people at a cocktail party when they asked him about his brother’s famous escape from a straight jacket, while being suspended, upside down, several stories in the air.

Hardeen becomes a bit irritated and responds “It’s the same trick that I just performed on stage!”

When you think about it, its actually harder to perform that trick in close proximity to the audience but there’s a much bigger point;

It’s funny how the same trick, performed differently . . . get’s a different response!

One person performed it with showmanship and the other . . .

The way everyone else did it!

I’m wondering if there’s a lesson in that for us?

The challenge, when we do the same things every day, is that we become used to it and automatically assume that our prospects find value and interest in what we’re saying.

The other challenge, is that more often than not, we sound identical to the other sales reps trying to get that person’s business.

In the absence of a clearly articulated (and demonstrated) difference, your prospect will default to price or worse yet;

The status quo!

People buy difference . . .

What’s yours?

Now go and demonstrate it!

On February 4th, at 11:30 am EST, we’re going to be talking about how YOU can close more deals!

Here’s what you’ll gain by joining us . . .

• How to get the right players to your meetings… my definition of the “right players” might surprise you.

• How to establish your authority … BEFORE you even have your first meetingwith your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations.

• How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”!

• How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you.

• How to poise yourself for a “second chance” when you lose a deal!

To learn more (and to reserve your spot) click HERE!