I wanted to offer several thoughts on why all this “social selling” stuff really isn’t optional anymore!
1) There are now almost 3 Billion social networking accounts worldwide and that number is expected to reach about 5 Billion in the next 2 years. There are approximately 200 million blogs worldwide and according to Technoratic, the number of blogs grows at about 10,000 per day. There are 100 hours of video being uploaded to YouTube every second. I could continue to bore you will all these stats, but let me bottom line it for you . . .
Chances are pretty darn superb that your potential clients and existing clients are leaving clues for the taking and at a minimum, offering someone an opportunity to bond with them. Might as well be YOU!
2) Look around you. What do you see glued to everyone’s hands? Gold star if you said “A smartphone!” The average person checks their phone 150 times per day (more if there’s a really cool viral cat video making the rounds) This means that eyeballs (and attention spans) have gone elsewhere. Are YOU at least showing up?
3) A Gartner study found that the average person consumes 100,000 words of content each day. Do you think they consume at least some of that content via social networking channels. Once again, are you even showing up?
4) Everyone has their own preferred venue for communication. Just because you don’t “get” all this social stuff, doesn’t mean your client/potential client feels the same way. Trust me when I tell you that they don’t care what you “get”.They show up where THEY want to! Are you showing up? Oh,and I think it’s awesome that you prefer to make phone calls . . .Does that make your prospect suddenly want to pick up the phone if they don’t love it?
5) Propinquity ROCKS! Propinquity means nearness, closeness and kinship and we can certainly establish propinquity by the virtual “bumping into” of our prospects online. Propinquity is the Mother, Grandmother, Great Grandmother etc of that whole “Know, like and trust” thing. In fact, propinquity expedites it and puts it on steroids.
Remember, no one is telling you (at least I’m not) to abandon your phone calls.
Sooner or later this all comes down to a call . . .
I’m just suggesting that its a tad unnecessary to make that call cold when there are so many ways to make it WARM!
Oh, and whether you’re new to the idea of Social Selling and don’t know where to start, or you’ve been trying it for a while and would like to see better results, my How To Leverage Your Social Network To Sell More program is something you should seriously consider!
To learn more, click HERE
