Earlier today, I posted the following . . .

Your “connections” are more valuable once you move them off your computer screen and into real time.

Too many times we forget that while we keep them nestled away, on screen and if we’re being completely honest, usually without interaction.

There’s a simple cure that I’ve been teaching on this blog since 2010.

Start alphabetically and then, each week, pick 3-5 people, in your network, that you’d like to get to know better.

Send them the following email

(Name),

We’ve been connected for a while, and I’m rather embarrassed that I’ve never reached out to you to get to know you better.

How’s your schedule for (scheduling option #1) or (scheduling option #2) for a quick call to get acquainted?

Let me know and we’ll make it happen.

I look forward to speaking with you.

Time Out: The purpose of getting them on the phone isn’t to trick them into a sales pitch. It’s to get to know them.

Now imagine if you were to do the low end and speak to only 3 people each week?

That would be at about 150 people that would know you better than they do today.

And if people really do, in fact, do business with people they Know, Like and Trust;

Perhaps this could get that process started by helping them to get to know you?

So how is this my best cold calling tip?

Because why call cold when you can call warmer!

Oh, and . . .

Stop clinging so tightly to the old ways. They have their place in our sales mix but there also needs to be other things you’re doing to create propinquity with your potential clients.

Did You Like This Tip?

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