I just heard from yet another sales leader who is fed up with something that’s been happening in select bullpens around the world.

It’s called “The Holiday Wind Down” and quite frankly, it’s a silent killer of sales teams!

There are many people, who mentally check out a few days before (and a few days after) a holiday. Some totally check out, others partially.

Many kid themselves into thinking its better to do “admin stuff”.

They won’t pick up the phone, or send emails, because they’re convinced that the people they sell to have also “checked out”.

Worse yet, they almost criticize others, for thinking that there might actually be work days surrounding a holiday.

The chit chat increases

As do the extended lunches and . . .

Some sales reps suddenly have more “meetings” after 3:00 pm on the Friday before a holiday.

Nancy P, a Sales Manager with a team of 14 reps didn’t find this amusing!

She noticed several people doing a whole lotta nothing.

For the most part, the only noise in the sales room, was chit chat and one veteran who was telling the newbie, that he was wasting his time, making calls this close to a holiday! “This close to a holiday”? Are you f’n kidding me?

Nancy had fired a few friendly warning shots in the past, but hit her threshold!

She called them into the conference room and told them that this stops TODAY!

She reminded them that they are entitled to take vacation days, and call in sick, but other than that;

“During our business hours, I expect you to work”

She also reminded them that as much fun as it is to wind down, prior to a holiday, it was basically a huge loss of productivity for the team.

It’s also how you become vulnerable to a competitor who has a stronger work ethic!

The message was well received, and soon the sales department was humming again.

But here’s the thing . . .

Sales Reps: The days leading up to (and immediately following) holidays are work days! If you already subscribe to that belief, call out your coworkers who want to get others on the “let’s do a whole lotta nothing” kick. And don’t confuse “admin days” as legitimate work days.

Sales Leaders: Lay down the law like Nancy did! If they don’t want to jump on board; it might be time to hire new people in who “get it”!

Sales Reps and Sales Leaders: Part of the problem is that many people you’re calling are already “mentally checked out”. Guess what? You’re going to be experiencing a lot more of that once summer hits. Another part of the problem, is that your prospects (and clients too), are going to use a holiday (and summer too) as a stalling mechanism.

The cure, is to have a plan.

A plan to compel your prospect/client to meet NOW

A plan to respond to “Call me back after summer”

A plan to create urgency and keep your clients and prospects engaged (instead of mentally checked out)

A plan to help you stand out and use the summer to your advantage (instead of pissing and moaning about how slow it is)

A plan to kick your competitor’s ass while they slack.

And dare I say . . .

A plan where you can still enjoy your summer!

On June 9th, at 11:30 am EST, I’m going to share the formula I’ve been teaching my coaching clients!

Here’s what you’ll miss if you blow this off . . .

• 3 ways to create URGENCY with your prospects and clients
• 10 email tactics that will help you capture your prospect’s attention (and get more responses)
• 2 “Summer Specific Attention Getters”
• 2 ways triple your referrals
• 3 ways to generate more business with your existing clients
• 3 ways to handle “Call me back after Labor Day”
• A ridiculously simple communication plan you can implement the moment I teach it to you
• How to leverage the summer instead of dreading it
• How to outwork your competitors this summer (and still enjoy the heck out of yours)

To learn more (and to reserve your spot) please click HERE