According to a report from Leap Job, only about 2% of all the calls you’re making result in an appointment.

Why is that?

I’ll let you in on a little secret that we talk about in our Rock Star Academy program;

Most cold calls, voicemails, emails suck, because the sales rep leads with something the recipient doesn’t care about.

And what might that be?

YOU and your company!

For example, a typical cold call, after the greeting, might go something like this;

We’re a full service widget manufacturer or

We create widgets that ______________ or

I help  _____________

And that’s the problem, ‘

You led with something they really don’t care about, YET!

Instead, lead with something about them, that you discovered during your pre call planning research.

Oh, and use this phrase . . .

I noticed that _____________-

So here’s how we transform a typical cold call, into a much WARMER call.

Begin with . . .

I noticed that your company has been expanding into the northeast

I noticed that several of your competitors are ___________

I noticed that your company is currently _____________-

I noticed that your new X-1000 widget launches in September.

The beauty of this approach, is that you lead with something of much higher relevance to your potential client;

When you immediately lead with something of higher relevance you pass the “Is this call worth my time” test.

When you pass that test, people actually hear you out.

Now you obviously can’t stop there, there are several other steps I teach in our Rock Star Academy program.

These steps will help you keep their attention

Keep control (without being dicky or manipulative)

And exit your conversations with more appointments.

If you’d like a little (or even a lot) of help, with a communication plan (including templates, suggested verbiage, etc), then you might want to check out our brand spanking new ROCK Star Academy program!

There’s even an all caps AWESOME, $200 discount and a FREE “Quick Start” webinar we’re offering as early registration bonuses!

Yes, I discount (and offer some cool extras), when you enroll two or more. I even offer Sales Managers a FREE Sales Manager’s Guide to the course when they enroll two or more. Email me paul@yoursalesplaybook.com for the specifics.

Click HERE or the banner below to learn more and to get your early registration bonuses!