Paul Castain's Blog

What Do You Do To Ensure That YOU Are The Logical Choice?

Posted July 30, 2016

I’d like for you to ponder something that I’m guessing, you’ve been too busy to think about;

Taking the lead when things get competitive!

What do you do to ensure that YOU are the logical choice?

Are there things you’re doing or perhaps SHOULD be doing prior to the initial appointment? Oh, and I’m not just talking about Pre Call Planning here.

What do you do during the initial appointment (and subsequent meetings) to position YOU and your company as the logical choice?

Could you be accused of saying the same things as your competitors?

Going about the sales process . . . the same way as your competitors?

How do you educate your prospect to make the right decision?

How do you show them what to look for without badmouthing your competitors?

How do you move them away from price when they are price obsessed?

Now here’s where it gets tricky . . .

What do you do between appointments, so you stay top of mind, without pulling a lame ass “Calling to check in” move?

Something to think about (you do take time to think about how you sell and how you can improve, right?)

Something else to think about . . .

I’m going to be answering these questions (and a few more), during our webinar on August 17th.

It’s called “How To Dominate In A Competitive Environment” and we’re going to be taking a much deeper dive into the tip I shared today.

Here’s What You’ll Gain By Joining Us . . .

15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner!

What To Say/Do When Your Prospect Wants To Take 3 Bids.

5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!

How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky!

How To Competitor-Proof Your Book Of Business

You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”!

Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

click here

 

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design