Cold Calling - Paul Castain

By reading this today, you’re participating in an experiment.

By putting the phrase “Cold Calling” as the title of today’s blog post, I will at least double my amount of website traffic but;

There’s A Much Bigger Point I Want To Make

If I had put “LinkedIn”, “Social Selling” or “Social Networking” in the title, the bulk of you would NOT have read this.

Now you might be inclined to tell me “That’s because I know cold calling works” but you’d only be partially right!

You probably wouldn’t read a post on LinkedIn because you’re too busy;

Or maybe you just don’t like to deal with sh*t that makes you uncomfortable?

Perhaps you’re more of a “I’ll just stick with what I’ve always done” type of rep?

Here’s a fact for you to SERIOUSLY Consider . . .

Each decision maker you try to contact has their preferred method of contact.

Limit the ways you attempt contact, and you limit your opportunities.

Plus not everyone picks up their phone these days.

LinkedIn, gives you an opportunity to get through to them;

And let’s stop making these discussions about REPLACING the cold call when;

It really should be about COMPLEMENTING the cold call.

As sales professionals we DON’T have to choose our weapon;

We’re allowed to bring the whole damn arsenal!

I’d like for you to add LinkedIn to your list of options for the next few months.

Many of you are going to resist this idea because that’s not the way you’ve always done it!

Many of you will resist this because no one ever showed you how to actually drum up business on LinkedIn.

You were lectured on setting up your profile and all the technical stuff but;

As important as that stuff is, someone needs to show you how to actually create opportunities.

That’s what I plan on doing on October 20th during our How To Generate MORE Leads Via LinkedIn webinar.

I’m going to take you, step by step, through the system I’ve personally been using for the last 8 years.

We’ll talk about what to say and do from the moment you connect and I’ll even send you the templates I’ve been using.

If you’d like to see the outline for the webinar, click HERE.

But let’s stop with all this avoiding of things that make us uncomfortable nonsense.

There are plenty of options that you NEED to be including;

In addition to cold calling!

I triple dog dare ya to get off your ass and try them!