According to a report from Leap Job, only about 2% of all the calls you’re making result in an appointment but;
Don’t you dare blame the cold call for that!
Truth be told . . .
Most sales reps weren’t properly trained to use the phone and;
Many reps use the phone WITHOUT complementing it properly with other forms of outreach.
And when I say “complementing it properly with other forms of outreach”, I mean;
- Complementing it in a way that you appeal to potential clients and their preferred form of outreach.
- Complementing it in a way that you can actually increase the probability of a potential client picking up their phone and/or returning your call.
- Creating a scenario where potential clients actually know who the hell you are when YOU call again.
So let me ask you . . .
If the phone is a major part of your prospecting activities, what are you doing to get better and move that needle away from the 98% failure rate?
To unsuckify your cold calls, click HERE
To complement (not replace) the phone with additional forms of outreach, join us this Thursday for our 30 Ways (And Places) To Find New Business webinar.
We’re going to be talking about things like;
- 5 Ways To Stand Out And Capture A Buyer’s Attention
- 3 Ways To Use Snail Mail That Your Competitors Miss Completely
- 3 Ways To Use LinkedIn To Generate A Crazy Amount Of Phone Appointments.
- 1 Simple Tactic That Gets Potential Clients To Pick Up Their Phone
- 1 Simple Tactic That Dramatically Increases Your Call Backs
- A Totally Different Way To Use Email To Get In The Door
- How To Create A Simple Communication Plan That Helps You Get In Front Of MORE Opportunities
But time is running out and registration will be ending shortly so;
To learn more, and to reserve your spot, please click HERE but;
Don’t EVER accept a 98% failure rate as “Par for the course”!
