There was a time in my sales career where I became way too comfortable with my existing accounts.
They were giving me printing projects left and right and the work I was doing was extremely profitable.
I was making lots of money and life was GOOD!
Truth be told, I thought it would last forever but;
Boy was I mistaken.
Back in those days (1995) I had a 2.5 million dollar book of business and within 30 days;
I lost my biggest account (DuPont) who moved their product managers off of Long Island.
I lost a Canadian company who did the same thing with their marketing department.
When the smoke cleared, my 2.5 million dollar business was now 1 million and;
That’s when the real fun started.
I was a print broker and had 3 companies screw me out of $90,000 and money became incredibly tight.
I emptied my personal savings accounts trying to pay my bills.
I began charging my groceries because I didn’t have the cash flow.
I began missing car payments.
My health insurance lapsed because I couldn’t afford it.
I had the electric in home turned off several times.
Creditors were harassing me.
And one day, right around this time in November 1995 both my cars were repossessed.
When I lost all that business, I immediately began trying to get in front of some deals to get more money into my business but;
Sadly it was too late!
And so began a 10 year rebuilding of my life (and $60,000 in debt that had to be paid).
I put my family through some unnecessary sh*t and the worse part;
I had lots of time to reflect upon my sins while I worked a night shift, making $8.50 an hour.
I was at the lowest point of my life and felt like a COMPLETE FAILURE!
And that, ladies and gentlemen, is why I’m concerned that many of you only tend to the customers you have instead of;
Allowing time to hunt for new business regularly.
Go ahead and tell me all day long, that you’re too busy and that your existing clients will suffer, heck, that’s what I thought, but;
If there’s one thing I learned when the bottom fell out of my business;
Nothing, and I mean NOTHING lasts forever and;
It can (and will) change quicker than you’d ever imagine!
Today, I make sure that I ALWAYS allow time to go after new opportunities but I maximize, what little time I have by;
Hunting For New Business Differently and;
I teach my clients to do the same.
If you’d like a little help getting in front of more opportunities (and finding the time to do it regularly) email me and let’s talk about my coaching program.
If you’d rather dip your toe in the water first, then join us tomorrow for our 30 Ways (And Places) To Find New Business webinar.
And if you can’t make it tomorrow, sign up anyway and I’ll send you the replay by the close of business tomorrow.
Here’s what you’ll gain by joining us;
- SEVERAL Places Where You and Your Competitors Have Been Forgetting To Hunt
- How To Find Potential Clients Who Have A High Probability Of Buying NOW
- 5 Ways To Stand Out And Capture A Buyer’s Attention
- 3 Ways To Use Snail Mail That Your Competitors Miss Completely
- 3 Ways To Use LinkedIn To Generate A Crazy Amount Of Phone Appointments.
- 1 Simple Tactic That Gets Potential Clients To Pick Up Their Phone
- 1 Simple Tactic That Dramatically Increases Your Call Backs
- A Totally Different Way To Use Email To Get In The Door
- How To Create A Simple Communication Plan That Helps You Get In Front Of MORE Opportunities
November 17th (This Thursday), at 11:30 am EST.
Can’t make it?
Sign up anyway and I’ll send you the replay, by the close of business Thursday!
To learn more, please click HERE
Meanwhile, give some thought to where else you can and should be hunting for new opportunities!
