Have any (or even all) of your clients pigeonholed you?

We become “pigeonholed” whenever a client labels us the person they go to for one thing but meanwhile we offer many other things they’re buying from someone else.

The reasons for this can vary but more often than not, it’s a simple awareness thing.

This can present a bit of a challenge for us because we don’t want to go over the top with the “Did you know we also offer ______” stuff.

So what the heck do you do?

There are many things I do to keep the various things I offer front and center with my clients.

Today, I want to focus on just one!

First, I made up a single sheet with 10 things I offer.

Note: I didn’t want the sheet to contain lots of words or narrative of any kind.

Why? Because people are far too busy to read that stuff! It’s also very typical and I’m not typical.

Next, I wasn’t digging the whole “10 Things I Do For My Clients” or “10 Ways I Can Work With You” thing . . .

So I decided to have some fun and do something that underscored the “Castain” brand . . .

while speaking to something my clients need . . .

They need help becoming sales rock stars!

So, I changed the title and went with . . .

“10 Ways I Rock With My Clients” Simple, elegant and no sh*tty marketing speak!

I sent it off to my designers and let them work their magic.

Here’s what they came up with . . .

By the way, if you click on it you can download it.

It’s fun, its informative and its brief enough to get read.

It’s also a versatile piece . . .

I can send this to my clients in an email.

I can link to it in a PS in my auto signature “PS Here Are Some Other Ways We Can Work Together”

I can include it as a page in my proposals.

I can upload it onto my LinkedIn profile.

I can send it off via snail mail with an intro letter or with a handwritten post it note.

Do I think this crazy little PDF will change the world?

Hell no . . . but I do believe it will help me in my efforts to educate while reinforcing my brand!

I’m also of the belief that’s it’s a breath of fresh air because it ISN’T typical!

I have several other suggestions on how YOU can keep yourself from getting pigeonholed and will be sharing ALL of them during our How To Competitor-Proof And Grow The Heck Out Of Your Book Of Business webinar on December 15, at 11:30 am EST.

Here’s what you’ll gain by joining us;

• Understanding where you might be vulnerable with your existing clients and what you can do to remedy it!
• How to leverage a little something/something called “Random Acts Of Coolness” to WOW your customers into telling your competitors “Thanks but no thanks!”
• How most reps leave money on the table and how you can completely turn it around!
• How to avoid getting “pigeonholed” and how to fix it if you’re already knee deep in that damn pigeonhole. Your Uncle Paul is gonna throw you a rope!
• How to create client visits that benefit both you and your client at a much higher level.
• How to create a communication plan that will keep you from saying that God awful “Calling to check in” nonsense. What are we on parole?
• How to up sell, cross sell and;
• Get MORE testimonials and WAY MORE referrals!.

To learn more, and to reserve your spot, please Click HERE or the banner below.