A Super Important Component To Include In Any Mail You Send To A Potential Client

Want to make sure that mailing piece you’re about to send gets opened and;

Has a greater degree of IMPACT?

Include the following handwritten components;

Outer Envelope: Every aspect of this bad boy needs to be handwritten which means;

Don’t send it in your pre-printed company envelope. Doing so leads to your piece getting trashed before it was ever opened.

Don’t use pre-printed labels . . .they scream “Mass Mailing”.

The outside of your mailing piece should be handwritten.

That’s how you dramatically increase the odds of your mailing piece getting opened.

Let’s talk about what you put inside that envelope.

Include some kind of handwritten component there too.

Whether you place a post it note on the piece, write a note at the bottom or the entire piece is handwritten;

Make sure you do this.

Why?

Because its more personal and doesn’t scream “Mass Mailing” and;

I’m going to guess most of your competitors AREN’T doing this.

Oh, and people tend to read things that have a more personal feel and appear to be directly aimed at them.

You’re obviously NOT going to follow my advice on a mass mailing. This approach works great if you’re sending out a few each day.

Like This Idea?

Then you absolutely should come join us on April 20th for our 25 Ways To Stand Out With Snail Mail webinar.

Here’s what I’m going to share;

One type of card EVERY sales rep MUST leverage (and 8 ways to use it!) And no, it ISN’T your business card or a “Thank you” card. Nice try.
One common mistake that immediately bores the reader. A simple, 3 point framework that grabs attention in the first sentence.
12 ways to reduce doubt and skepticism.
12 creative techniques that will position you apart!
How to leverage “3 Touch Mini Campaigns” to get in the door.
Actual examples of how your peers are using snail mail, to create opportunities, WITHOUT dropping the cash for massive direct mail campaigns.
How to use snail mail to WARM up a cold call.

To learn more, please click HERE.

Meanwhile, I’m inviting you to STOP clinging exclusively to the phone or any ONE (or even two) forms of outreach.

Make them a part of a well balanced mix of prospecting activities.