Paul Castain's Blog

Should We Lower Our Prices To Win The Deal? How About NO!

Posted September 18, 2017

I’ve never been a big fan of lowering price to win a deal;

I bet you’re thinking its because, like you, I enjoy making as much money as I possibly can?

Well that and . . .

1) “It isn’t fair to my other clients who pay full price!”

I put that one in quotes, because that’s what I say, word for word, when someone wants to play “Let’s make a deal with Uncle Paul”

When you think about it, you have all these regular, loyal clients, who support you and we reward them by giving  a complete stranger the better price. Seems a tad unfair to me!

I do, however believe in giving reduced pricing based on volume.

In other words . . . want a better price?

Have me coach or train more of your team and you’ll see the pricing I gave you go down.

Everyone get’s the same opportunity. I find things are fairer that way and my clients agree!

2) Quite selfishly, I don’t want to condition that type of behavior with my clients.

Why? Because I don’t want to haggle over every deal going forward, nor do I want clients who think it’s “Castain’s Bargain Basement Training Emporium”.

I don’t like cheap people so I don’t court them

I also know something about myself that others might not be so quick to admit;

I won’t be excited about doing work for you if you aren’t paying me what I’m worth!

If I’m not excited about doing work for you,  I have no business taking you on as a client.

Which leads us to . . .

3) Call me standoffish, but if I know negotiation ISN’T an option, and I’ve predetermined it as being “Out of Bounds”, then . . .

I’m forced to give you . . .

The BEST solution as opposed to the CHEAPEST!

Do you feel that what you do (and how you do it), for your clients is at the AWESOME level?

Go ahead, you have my permission to lose the modesty.

Let me ask you again, a little louder this time . . .

Do you feel, that what you do, (and how you do it), for your clients is awesome?

Then please understand that AWESOME, comes with a higher price.

And if by chance, you DON’T feel that what you do for your clients is AWESOME, it might be time to represent something where you’re a tad more passionate.

Would You Like To WIN More Deals?

Then come join us this Thursday, September 21st, at 11:30 am for our webinar!

Here’s what I’m going to share;

  • How to completely leverage the Fall/Holiday season to YOUR advantage.
  • 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
  • 3 emails tactics that will get you MORE responses and MORE appointments.
  • 5 ways you can use creativity to get a busy decision maker’s attention.
  • 6 ways o LEVERAGE your social network between now and year end!
  • 4 things you MUST do with your existing clients ASAP.
  • How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
  • How to create a communication plan that will open new doors and help you close MORE deals.

Here’s what you’ll get;

(1) 90 Minute Webinar

Worksheets

Webinar Replay (Sent To You On The Afternoon of September 21st)

Bonus PDF With Additional Ideas, Reinforcement Material, Etc

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session

When?

Thursday, September 21 at 11:30 am EST

Can’t make it that day?

Sign up anyway and we’ll send you the webinar replay. View it any time you’d like!

How much?

$99

Please click HERE or the handy/dandy button below to reserve your spot!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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