Your Competitors WON'T Do This So Maybe You Should?

To a potential client, you and your competitors look and sound the same!

But how do you get them to at least hear you out?

For starters, you DON’T approach them same way as your competitor does.

How can an aspiring sales rock star accomplish this?

Send them a very specific handwritten card.

I had note cards made up with my company branding on the front

And blank on the inside.

I start my note off with something hardly anyone does;

I start off with something about the recipient and their company instead of something about me.

Time Out: Most sales messages start with something about the sender’s company. That’s a mistake and its very typical.

After I greet them, I like to use the following fill in the blank phrase

I NOTICED THAT . . .

Maybe I noticed that they are new with the company.

I may have noticed that they have an upcoming product launch or they are expanding their sales force.

Then I make them hungry by hinting at an idea, a result, a solution, I’d like to share but;

The final part increases my odds of being heard.

THE REVERSE CALL TO ACTION

A typical call to action invites the recipient to do something like

“Click Here” or “Call This Number” etc.

My reverse call to action tactic creates anticipation because;

You tell them what to expect next from YOU.

Example: “I will be calling you next Thursday, at 9:45 am to share a few ideas with you that can help with _____”

Just out of curiosity . . .

How many handwritten intro’s has your potential client received from your competitors?

I’m guessing ZERO!

How many handwritten note cards have they received that start off with something they actually care about?

Can you say “ZILCH”?

How many handwritten note cards have they received that left them eagerly anticipating a phone call from your competitor?

I’m thinking NIL!

And I don’t think you have to worry about your potential client saying.

“Just go ahead and put your handwritten note in the pile of all the other handwritten notes I’ve been getting.”

Now there’s two other super important steps to this (actually 3) that I’ll be sharing in our How To Find The Opportunities Your Competitors Miss webinar on Thursday, December 28th at 11:30 am EST.

Have you registered yet?

Here’s what you’ll gain by joining us;

20 Places and Approaches Where The Fruit Hangs Lowest
30 “Trigger Events” And How To Leverage Them
A Really Cool “Set It And Forget It” Tactic Where Opportunities Come To You
A Really Simple Communication Tactic That Will Set You Apart
2 New Years Specific Tactics That Your Competitors Will Fail To Leverage.

When?

Thursday, December 28th, at 11:30 am EST (When most of your competitors are slacking)

Can’t make it?

What Do You Get?

(1) 90 minute webinar with 50+ actionable tactics. (No fluff or philosophical sh*t on my watch)

Worksheets

Webinar Replay (In case you can’t make it on the 28th or if you’d like to go back for seconds)

Email Access To Me To Answer Any Webinar Related Questions, Bounce An Idea Of Off Etc

How Much?

$99

Please click HERE to reserve your spot.

Paul Castain's Blog