According to a recent survey conducted by Mucinex, 14 million Americans planned to call in sick today;

You know, because its the day after the Super Bowl and a high holy American football holiday or something.

Looking at the amount of beer and food I consumed last night, I probably should have given myself the day off but then again;

I enjoy leveraging opportunities.

Quite frankly, you should too!

So whenever I have a holiday, I look at how I can leverage that holiday.

Like Groundhog day for example.

Not exactly major holiday, right?

Well I did a blog post about the movie Groundhog day and how the main character (Bill Murray) kept reliving the same day over and over again and;

I leveraged that as a way of reminding sales reps how we tend to do that in sales.

That blog post brought in a ton of business for me so;

I began contacting my LinkedIn network with a simple note and a link to that blog post;

Even more business rolled in.

So I used a holiday (and a movie about a holiday) to illustrate a point and make a few dozen sales.

I decided to use the same tactic today with sales leadership.

I called several “suspects” today and decided to leverage “Super Sick Monday” to change up the conversation.

I simply asked;

“How many of your teammates are out sick today due to the devastating effects of the Super Bowl”.

It created a laugh and a segue into a conversation.

Actually, it created a few nice sales, 4 discovery call appointments and a few managers signing their team up for this week’s webinar.

So always think about how you can leverage what you’ve been given instead;

Of seeing it as a liability!

But I’m still not done leveraging Super Sick Monday!

For those of you who have successfully nursed all Super Bowl related ailments;

Here are a few resources to help you get BETTER at sales since you now have the time!

If you’d like to bring your sales up a notch, Here’s a plan that will help.

Here are 20 sales email templates and subject lines.

I share opening statement templates, voicemail templates and a different way to prospect HERE.

I share 100 sales questions and several tactics here.

Or maybe we just find ourselves right back to where we were last year, instead of experiencing a new level of sales success. Here’s something that will help.