You’re handed a list of accounts that once worked with your company but left for various reasons in the last few years.
Your mission is to re-establish communication and ultimately win back the business but;
When you make that initial call, you’re told
“We worked with your company before and that’s a mistake we don’t want to repeat!”
How would you respond to that?
You want them to hear you out, and give you a chance, but their statement sounds rather final, no?
Well for starters, (and forgive me for going all “Sales 101″ on you”) you should expect to hear that and have a premeditated response.
My suggestion would be to first try and find out what went wrong and then ask the following question;
What would you do if you were on the leadership team and you kept hearing feedback like that?
A typical response to that question might be;
Well I’d make some changes
That’s when you say;
And that’s exactly what we did and I was hoping for an opportunity to share those changes with you.
Does it work 100% of the time?
Hell no but;
It helps you find out what went wrong.
Puts it out there that changes have been made and;
Hopefully piques their curiosity enough to want to learn about the changes that were made.
I asked this question in our Sales Playbook group on Facebook and received lots of great answers from your peers.
Click HERE to have a look or;
Come join us this Thursday (February 22nd) when we take a deeper dive into this and 30 tactics, 5 email tactics and a communication plan to help you grow your accounts.
When you finish the webinar you will know;
- How To Get The Inside Track On New Opportunities.
- How To Expand To Other Divisions, Locations Etc.
- 12 Ways To Sell Change, Reduce Doubt and Skepticism.
- A Meeting Format That Opens Your Client (and all the stakeholders) Up To New Ideas.
- A 3 Step Questioning Technique That Helps Safeguard Your Accounts, Generate MORE Business, Testimonials and Referrals.
- How To Get Access To Other Stakeholders Without Offending Your Contact.
- How To Add Value Via Ideas, Surprises and Resources.
- How To Create A “Keep In Touch” Plan Without Defaulting To “Calling To Check In”.
- 5 Email Templates That Create Value and More Opportunities With Your Clients.
- How To Reanimate A Dormant Account
- How To Win Back A Lost Account
When?
February 22nd at 11:30 am EST and if you can’t make it I’ll send you the webinar replay.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
5 Email Templates That Create Value and More Opportunities With Clients
Webinar Replay (In case you can’t make it or you’d like to go back for seconds)
How Much?
$99
Please click HERE to secure your spot!
