When you send and receive an AVERAGE of 121 emails each day (according to Radicati Group) you’re forced to make quick decisions. You know, like “Is this worth my time?”
And since the human race is now inundated with information (34 gigabytes daily which is the equivalent of reading War and Peace every 5 days), they have no choice but to;
SCAN THEIR EMAILS FOR SOMETHING THAT GRABS THEIR ATTENTION QUICKLY
The scanning of the email begins with seeing who the email is from and the question “Do I know this person”. Reason #1000 why we want to be keeping in touch regularly so there’s some sort of name recognition.
Next up, the subject line! Since 77% of sales emails are never even opened, you might want to consider making your subject lines more about THEM and LESS about you and your company!
Reference something you discovered about their company, their competitor, their industry etc.
People Have Names . . .
When appropriate, use their name in the subject line. Why? Because using someone’s name gets their attention and when you have someone dealing with north of 100 emails per day, that’s a REALLY good thing!
Use intrigue.
Use a startling statement.
The Magic Of The Preview Text
The next thing they look at is the Preview Text (Aka “Pre-Header Text”). The preview text is the the text you see in your inbox before opening the email. My suggestion would be to have the first 40-100 characters (depending on the recipient’s email platform) intrigue the reader to want to read more.
IF your email gets opened, they are going to look quickly to see how lengthy the email is. Why? Because in the words of the immortal internet lady “Aint nobody got time for that”.
The next part is tricky because they are either going to start reading and see if in the first 2-3 sentences this email is worth their time or;
When they are checking the length of the email they are going to see if something jumps out and grabs their attention.
Let’s address both!
The problem with the first 2-3 sentences of a typical sales email is;
The sales rep typically leads with something about their company.
Example: “We offer widgets that are blah, blah, blah”
At this point of the conversation, they don’t give a sh*t about you so;
Lead with something about THEM!
Example: “I noticed that you have a new product launching in January”.
The other ways emails crash and burn in the first few sentences are by saying dopey sh*t like “My name is Paul Castain and I’m with blah, blah, blah.” Do you have any idea what a waste of time that sentence is? I’d like to assume that most grownups have already looked to see who the email is from and it will be reinforced when you conclude the email.
And then there’s all the stupid marketing speak stuff like “full service” “one source” “the leading widget company” etc.
The next part is absolutely critical.
YOUR EMAIL MUST CONTAIN “SPEED BUMPS”
“Speed bumps” are visual things you put in your email, to get the recipient to slow down or stop;
When they’re giving it the old “at a glance” scan!
Examples of “speed bumps”;
Use of bold, underscore and italics
Use of headlines, subheads etc
Bullet points (no more than 3 please)
Visual anomalies. This is when you put something in the email that visually is out of the ordinary. I do this with my call to action when I write “Click HERE” The all caps next to upper and lower case gets attention. Further, I could make the word “HERE” 2 point sizes larger to stand out even more.
You can also leverage the “speed bump” tactic by cuing up your call to action by using the phrase “Here’s what I’d like for you to do . . .”
More speed bumps . . .
Use of a startling statement in bold.
Use of a creative visual
Embedding a video
And of course, there’s the “PS”.
So there you have it;
Several ideas for you to consider to get your email;
Open, Read and Responded To!
And speaking of which . . .
I’m going to be sharing 70+ tactics and 20 sales email templates during our 70 Ways To ROCK Your Sales Email webinar.
DURING THIS 90 MINUTE TRAINING YOU WILL LEARN:
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Yep, that’s actually 92, not 70, so kill me for flunking math!
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)
20 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to reserve your spot!
